Welcome to Next Generation Social
It's not enough to master the big platforms like Facebook and Twitter. Now a social manager has to be on top of up-and-coming platforms, their audiences and content formats, and be able to make choices about where to invest their brand's time and money. This course gives you a roadmap to the next generation of social media with insight and direction to help you maximize your brand's social expansion. You will learn what defines a next gen platform, how to determine if your brand belongs there and how to strategize your social expansion to include niche networks.
Skills You Will Learn
Attributes of a next generation platform and how to differentiate them from established social networks
How to evaluate potential new platforms by considering your audience and your current content formats
Questions to ask yourself when considering whether to jump to a new niche network
Consider ROI and budgets when planning your expansion into a new platform
Top current emerging platforms and what they're most widely used for
How to plan for expansion with future budgeting and staff enhancements
Session 1
Next Generation Social
- What Defines a Next Gen Platform?
- Key Factors in Evaluating Emerging Platforms
- Emerging Next Gen Platforms to Watch
- Future Social Strategies
- Defining Success
