The Essential Guide to Influencer Marketing

Launch an influencer marketing campaign to drive your brand's message

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Welcome to The Essential Guide to Influencer Marketing

Influencer marketing has quickly become an essential aspect of any marketing strategy. According to a study conducted by Nielsen, influencer marketing content delivers eleven times higher ROI (Return On Investment) than traditional forms of digital marketing. In this course, you will learn how to leverage the networks of the bloggers and social media influencers your audience trusts in order to get your brand or product the exposure it deserves.

Skills You Will Learn

Set goals for your influencer marketing campaign

Differentiate between mega and micro influencers

Find influencers that align with your brand

Manage influencer outreach: how to connect directly or via an agency contact and create mutual value for all parties involved

Evaluate campaign success

Improve influencer engagement

Navigate influencer disclosures

Create an influencer campaign brief and performance dashboard

Execute a targeted influencer marketing campaign

Duration
3h 30m
Videos
16
Assignments
4
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