ABOUT SHATTERPROOF:
Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. To achieve this, Shatterproof has identified three priority pillars: revolutionizing the treatment system, breaking down addiction-related stigma, and supporting and empowering our communities.
Recognizing the gap in stigma reduction efforts across the nation, Shatterproof has quickly become a leader in the space. In 2020, Shatterproof launched a national movement to End Addiction Stigma to address this gap and catalyze efforts to reduce addiction-related stigmas. Based on extensive interviews, literature reviews, and case studies, we believe that effectively addressing stigma is a critical, cutting-edge component of combatting this crisis–and every individual and institution in the U.S. has an important role to play. Accordingly, Shatterproof has identified six systems that will have the largest impact on those with substance use disorder (SUD): employers, healthcare, government, criminal justice, media & entertainment, and local communities. Currently Shatterproof plays an integral role in Pennsylvania’s statewide addiction stigma reduction behavior change campaign, as well as a healthcare pilot in the state, and is leading a new statewide effort in Kentucky.
In addition to this work, in January 2021, Shatterproof hosted a virtual panel during the historic National Day of Service, at the request of the Presidential Inaugural Committee. In June 2021, Shatterproof was a founding partner in delivering the inaugural Stigma of Addiction summit, which will be hosted on an annual basis. The summit brought together leading experts from universities, health systems, nonprofit organizations, and governments as presenters and speakers, and over 4,500 participants registered to attend. Lastly, but certainly not least, the National Stigma Team released the Shatterproof Addiction Stigma Index in October 2021, which was the most comprehensive survey of addiction stigma ever fielded to assess attitudes, knowledge, and behaviors of the general public of individuals with an SUD.
In the past year, the National Stigma Initiative has seen exponential growth and we will continue to scale our programs across the country in 2022 and beyond. Thus, the National Stigma Initiative is looking to onboard a Digital Ad Manager to support the growing needs of our state-based stigma reduction campaigns.
