If you think a recession is the wrong time to jack up subscription rates, you aren’t thinking like David Bradley and National Journal. According to information obtained by FishbowlDC, NJ readers are going to have to dig a lot deeper to keep up with the newsgroup’s transition from a subscriber to membership business model beginning in January of 2012. Subscriptions, which currently hover around $7,000 annually, will cease to exist next year. They’ll be replaced by “memberships” listed at the bargain price of a new Volkswagen Jetta… or $25,000. Ouch!
So what will this costly contribution get you? All-inclusive access to member services – from their journalism and meetings to weekly pass-throughs. Hmm. But not everyone will cough up 25K bones for NJ’s bourgeois membership. The group’s sales team is currently peddling a “preferred rate” of $15,000 to early charter partners.
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