The show, which launched two years ago from TWT’s newsroom, will move from its current 3 p.m. to 6 p.m. slot on WTNT 730 AM to the 11 a.m. to 1 p.m. slot on Salem’s flagship station in D.C. Parks said he looks forward to the new opportunities and the combination of resources of TWT and WRC 1260 will provide.
It’s not all paradise. Reluctance to continue the arrangement came from TNT. They apparently gave TWT a great deal to air the show based on pie-in-the-sky promises of advertising revenue made by TWT, which they have come nowhere close to satisfying. A senior TWT official said, “Honestly, ad revenue is basically nonexistent for that show.”
TWT execs said the new partnership fits in well with the company’s efforts to expand its audience, which has grown to more than 10 million monthly visitors to its website. The newspaper also recently announced that it will be the Washington bureau for One America News, a new cable news network set to launch in July nationwide.
All parties associated they are “thrilled” about the move, which comes shortly after Salem’s announcement that it is upgrading WRC’s daytime signal to 35,000 watts and will widen its range into central and southern Virginia and northern Maryland.
The show itself will remain the same as far as content goes, with hopes of utilizing the newly combined resources of TWT and WRC to improve it.