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Politico Snags HuffPost’s Cherukuri

Politico has hired Peter Cherukuri away from AOL-HuffPost to be their new SVP of Advertising and Business Development. Cherukuri was VP and GM of the D.C. Bureau. In a Wednesday evening memo, Roy Schwartz announces the news.
He starts on Feb. 11.
From: Roy Schwartz
Sent: Wednesday, January 23, 2013 07:34 PM
To: TP-Staff
Subject: Great news
Hello,I am excited to share that we have hired Peter Cherukuri to be our new SVP of Advertising and Business Development.  As some of you may know, Peter is a leading expert and executive in the influencer advertising market and we could not be more excited to welcome him to POLITICO.  Peter comes to us from AOL – The Huffington Post, where he was the Vice President and General Manager for the DC bureau and lead AOL’s political advertising team. Peter brings over 10 years of advertising sales leadership and has unique expertise in leveraging data for advertising, building custom solutions for clients including branded content and native adverting.  His experience and credibility will help us continue to lead the advocacy and influencer advertising market.  Peter will report to me and will head up our market leading sales team.Peter will be starting on February 11.RoyRoy Schwartz

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