BBC launched two new verticals today, BBC Capital and BBC Entrepreneurship, sites that will focus on personal finance, small business and the workplace.

BBC has tapped former WSJ editor Jennifer Merritt and former Reuters news editor Chelsea Emery to lead the new sites. “We’re approaching these topics—leadership, management, careers, personal finance, risk, workplace—from a global perspective. So we are providing a window on the world to the US audience—which represents about half of BBC.com‘s audience,” Merritt told FishbowlDC.

For example, instead of writing a story about managing a remote workforce (think, outsourced call centers) from the perspective of the manager sitting somewhere in a global financial capital like New York or London, Capital instead would tell the tale from the perspective of the team in India, Merritt said.

But let’s be honest, this space is already crowded. Read more