Those hipster, non-prescription eyeglasses Clark Kent wears when he’s working at The Daily Planet are probably from Warby Parker. But don’t call them “hipster.”
Despite the eyeglass frame vendor drawing an almost exclusively hipster-esque crowd at the Warehouse Theater last night, Neil Blumenthal, co-founder and co-CEO of Warby Parker, won’t use “hipster” to describe his product. He calls the frames “vintage-inspired” for the “socially-conscious.”
Blumenthal told FishbowlDC he helped start the company because he was “frustrated” going into eyeglass shops and walking out with nothing. “Why do eyeglasses cost more than an iPhone?” he said. The idea: Cut out the retail middle man and sell straight to the customer online. While fashionable eyeglass frames can cost between $200 and $500, Warby Parker’s frames are all $95.
The vendor is on a nine-city “class trip” bus tour, featuring a renovated school bus made to look like the inside of a college professor’s office.