Mother Jones has high hopes. Forget that rabid Republican uncle who goes deer hunting before breakfast — he’d LOVE Mother Jones for a year, right? Especially a cover like this one shown here. No family warfare at all.

So says Madeleine Buckingham, President of Mother Jones in a pitch letter today.

“Mother Jones is the perfect gift for all the friends, relatives, and colleagues on your list. And you cangive MoJo today for the bargain price of just $9.95. They’ll get a year’s worth of smart reading, insights, fearless reporting, and MoJo attitude—all of it uncensored and uncompromising.”

Perhaps her most convincing line? She writes, “You’ll not only give them food for thought, but you’ll add fuel to our fire.”