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Posts Tagged ‘Mark Walters’

Morning Chatter

Your daily dose of wisdom

“The best reporters get angry when they’re lied to, not when they’re criticized.” — Former HuffPost scribe Dan Froomkin.

Journo likes Cohen’s column on infidelity

“So. I quite like that Richard Cohen column, actually. #NotASlatePitch” — The Hill Associate Editor Niall Stanage. If you haven’t read it and want to, find it here.

TV host braces herself for nasty tweets

“The tweets about how I look or my weight frames exactly the pressure on women in this industry- I rightfully gained weight and here it comes.” — MSNBC “Morning Joe” Co-host Mika Brzezinksi, who wrote the book Obsessed, in which she opens up about her volatile relationship with food. National Journal‘s SVP of Advertising Mark Walters weighs in…”You look great @morningmika screw the haters!!” And from Co-host Joe Scarborough: “There may be a lot of angry people on Twitter but they are on the extremes. Ignore the haters and focus on the new friends you can make.”

Journo stuck in more ways than one

“If there’s anything worse than being stuck in traffic and needing to use the restroom, I don’t want to know about it!” — C-SPAN Digital and Social Media Specialist Jeremy Art.

Words to live by….“Newsprint’s biggest advantage? The battery never runs low.” — Baron‘s James McTague.

Newsflash: “By contract Washington Post management stays in place at least a year.” — Bruce Johnson, anchor for CBS’s WUSATV-9.

Important Q to Ponder: “Is Jay stealing all our news conference questions for later this week?” — Reuters White House Correspondent Steve Holland.

Quote Taken Entirely Out of Context

“@DanaPerino u are a weiner enabler. Obviously u have drugged jasper and forced him into a life of porn. #sick” — FNC’s Greg Gutfeld to colleague Dana Perino.

Obama cancels meeting with Russian Prez Vladmir Putin

Politico breaking news alert: 9:14 a.m.

NYT‘s breaking news alert: 9:53 a.m.

Convo Between Two Journos: The Vagina Monologues 

This morning’s conversation is between Take Part Live Host Jacob Soboroff and The Washington Examiner’s Justin Green.

SOBOROFF: “Just said the V word on @TakePartLive. It’s the fault of Texas police for searching for weed there.”

GREEN: “Vagina. It’s not that hard to say.”

Reporter having TV troubles

“My flat screen is completely going to sh*t. Where should I get a new one?” — TheBlazes‘s Eddie Scarry. Anyone want to donate a new flat screen to Scarry? Get in touch and we’ll get it to him. Write to fishbowldc@mediabistro.com.

Politico Playbook Publish Time: 8:51 a.m.

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Trouble in Paradise? Politico’s Mark Walters to National Journal

Politico‘s relatively new SVP of Advertising Mark Walters lasted roughly seven months. Last May, Politico snatched him away from CQ Roll Call. Now he’s headed to National Journal. As we recently reported, Politico just hired Peter Cherukuri away from HuffPost to be their new SVP of Advertising. Looks like no love was lost on Walters, even if he did flee for a competitor.

Something smells fishy, no?

Last May, CQ Roll Call took the high road. In a statement, they thanked him for his service. Politico’s Roy Schwartz, meanwhile, wrote the following in an internal memo, in which he gushed about Walters.

“Mark brings 20 years of online and print sales leadership  and his unique background in understanding both the DC and National Influencer market will help our clients develop messaging inside DC and nationally.   Mark will report to me and will head up our world class advertising sales team.” 

A note from NJ‘s Chief Revenue Officer Poppy McDonald.

Read more

CQ Roll Call Fires Sales Associate

CQ Roll Call has fired Dwight Mulbrachdt for poor sales performance. He is not part of the recent spate of layoffs. He was not meeting his quotas.

To provide some context, Mulbrachdt was brought in by former CQ Roll Call Director of Digital Advertising Braden Wright in May, who left for Politico in early August. Earlier in the month Wright was hired by Politico, for which he has Mark Walters, formerly at CQ Roll Call and now with Politico, to thank.

As one industry insider explained it to me, “Underperforming sales people get axed. It happens.”

We sought comment from the PR department. They declined.

Foreign Policy Channels Inner It Girl

The media sales world in Washington has been a cross between Lifetime’s Project Runway and an all-day marathon of MSNBC’s Lockup. One day you’re in. The next you’re out. And sometimes it’s all a big ugly backstabbing fight.

Michael Schoenbrun, Director of Business Development for Politico, has been trying for eight weeks to get out of his contract and it has been “a big ugly fight,” sources tell FishbowlDC. Schoenbrun finally got out, or rather, was pushed out by Mark Walters, who recently fled the bloodbath of CQ Roll Call for Politico. Schoenbrun, who joined Politico in May, 2010, is going to work for Foreign Policy magazine. Before Politico he was at NJ and before that, Time Warner Inc. in Manhattan.

Foreign Policy mag is apparently the place to be, because The Daily Caller‘s Aaron Finley, who left Politico for The Daily Caller in April, 2012, has also left for Foreign Policy. Finley worked at Politico for five years before becoming VP of Sales for The DC

The Daily Caller‘s Editor-in-Chief Tucker Carlson remarked, “Aaron is a great guy. We are proud he worked here. He’ll succeed wherever he goes.”

We reached out to Schoenbrun for more details and also to his new boss, Susan Glasser. So far, silence.

Beauty & the Geek Enters Phase III

CQ Roll Call has entered another phase of merging. At the upcoming Republican and Democratic Conventions, the publications will be joined at the hip. Well, sort of. It’s more like one of CQ‘s legs is being temporarily lobbed off and will be reattached back in Washington. Roll Call will produce a convention edition Monday through Thursday. CQ reporters covering the convention will write for Roll Call. As CQ and Roll Call merge their newsroom operations for the convention, welcome to Phase III of the publications inching closer to a full editorial merger.

Back in March news of the merger was heating up and internal meetings were happening in full force. Not with reporters, mind you. But with brass and the business end of things. A large blockbuster meeting with newsroom staff came later. At the time, the Roll Call mentality was that they are the hipper, cooler publication and CQ was the wonkier of the two. The current sentiment is most everyone just wants to make the best of it — whatever happens. So if the beauty was heavily flirting with the geek back in March, now he’s getting to third base.

Come convention time, Roll Call will appear in every delegate hotel in partnership with the NYT. In addition, a special CQ Weekly will be inside the delegate welcome bags on Sunday. The parties, however, sponsored by RIAA and Auto Alliance, will be hosted by both CQ and Roll Call.

“CQ Roll Call will publish a special edition of CQ Weekly, as well as a convention-edition Roll Call, distributed Monday through Thursday at both the Republican and Democratic conventions,” said CQ Roll Call Publicist Rebecca Gale. “The convention-edition of Roll Call will be a product of both the CQ and Roll Call newsrooms. David Hawkings‘ CQ Roll Call’s Daily Briefing newsletter will publish each afternoon.”

It is still unclear how the two pubs will fully merge in terms of day-to-day operation and editorial decisions. We’re told anyone who tells us they know for certain is being disingenuous as details are still under discussion and under wraps. Hence the high sensitivities. We are being told that editorial layoffs are unlikely.

The history of the merger is well cemented… Read more

Morning Shakeup: Politico Hire’s CQ Roll Call’s Senior Vice President of Advertising

Here’s something that should give people pause. Politico has swooped in and hired CQ Roll Call’s Senior V.P. of Advertising Mark Walters. Before CQ Roll Call Walters was Assoc. Publisher of online advertising for Newsweek. As of Thursday we hear Walters was telling people he was weighing more than one option before he opted to jump ship for Politico.

CQ Roll Call Spokeswoman Rebecca Gale told FishbowlDC: “Mark Walters will be missed. He took the advertising team by storm: bringing in quality sales people, expanding CQ Roll Call’s reach and exceeding expectations. No matter where Mark goes, he will use his talents well. In the meantime, the 8th floor of CQ Roll Call will be missing some of his New Jersey swagger.”

Both Politico and CQ Roll Call have issued their respective memos.

See them after the jump…

Read more

New look for CQ Roll Call‘s Congress.org

CQ Roll Call launched a revamped version of its site Congress.org today.

The site used to be a simple way for people to write their representatives. Now there’s up-to-date information on what’s happening on Capitol Hill, making it easier for readers to get up to speed on an issue and write their congressman instantly. Fun times for members of Congress, right?

“Already, people rely on the site as their primary communication tool for emailing Members of Congress, this is an additional benefit we can provide using CQ Roll Call content,” Editorial Director Mike Mills said in a press release.

Manned by Ryan Teague Beckwith and David Hawkings, the site is formatted like a standard vertical blog with roughly five posts per page. “The new site has a sleek look and feel for news, while retaining the award-winning Capwiz software that sent over 25 million messages to Congress last year,” Mark Walters, SVP and Group Publisher of CQ Roll Call, said.

The only oddity so far is the current survey featured on the right side of the site. It asks, “Which American industry is promising to deliver ‘more choices, fewer calories, smaller portions’?” You can select an answer and it will display the results, but it doesn’t tell which answer is correct and leaves you hanging and yearning for more.

Yahoo! News Celebrates Chalian, Campaign Season

Photo L to R: Rick Klein, Robin Sproul, Richard Kaplan, Ross Levinsohn, Jonathan Karl, Amy Walter, Joe Ruffolo.

If you didn’t make it up to the rooftop of 101 Constitution Ave for Yahoo! News’ swanky soiree on Wednesday night, here’s a quick recap of what you missed:  Thrown by event extraordinaire Philip Dufour, the party was held in large part to welcome new DC bureau chief David Chalian.  In addition, the newsgroup used the opportunity to kick off their 2012 campaign coverage plans and to raise a glass to their partnership with ABC News.

Ross Levinsohn, Yahoo! EVP of the Americas  (and American University alum),  spoke about Yahoo! News’ expanding editorial coverage and presence in Washington to a crowd that included many familiar faces from ABC’s DC bureau:  Ann Compton, Jonathan Karl, Rick Klein, Polson Kanneth, Richard Kaplan, Amy Walter and Robin Sproul.  Also in attendance were WaPo‘s Dana Milbank, Neil Patel of the Daily Caller, NJ’s Chris Frates, Jane Mayer from the New Yorker, CNN’s Dan Lothian and Alex Mooney, Politico’s Marty Kady and Keach Hagey, Judy Kurtz of The Hill, NBC’s Adam Verdugo, MSNBC’s Karen Finney, CQ Roll Call’s Mark Walters and FCC Chairman Julius Genachowski.

Rashbass Shuffles CQ Roll Call Ad Group…Again

When CQ Roll Call’s Laurie Battaglia was fired in February, the Economist Group positioned her departure as a job elimination due to their strategy to separate the advertising department from circulation sales.  In a memo to staff, Economist Group CEO Andrew Rashbass announced that Publisher Mark Walters and the organization’s ad folks would be reporting to Paul Rossi at the group’s parent company.  But Rashbass’s strategy was either short-lived or just an excuse to show Battaglia the door because the organizational hierarchy is right back to the way it was prior to her termination.

In an internal memo today, Rashbass shifted responsibility for Walters and his team back to CQ Roll Call, under new Managing Director Keith White‘s watchful eye:

“Dear all

I am delighted to announce that with immediate effect, Keith White will be responsible for all of CQ Roll Call. Since January, Mark Walters and the advertising side of the business have reported to Paul Rossi, EVP & Managing Director – Americas. Mark will now report to Keith. Keith also joins the GMC (Group Management Committee).

I should like to thank Paul for his help with CQ Roll Call advertising over the past nine months. He has provided his usual exceptional vision and inspiration and along with Mark and his team has reestablished our leadership in the DC advertising market.

Please join me in congratulating Keith on his promotion.

Best wishes,  Andrew”

Roll Call Breaks Up with Comcast, Kills RCTV

CQ Roll Call brass has put the kabosh on Roll Call TV, a weekly television program produced in partnership with the Comcast Network.  News of the show’s demise came in the form of an internal memo from Scott Montgomery and Mark Walters this afternoon.  Although RCTV was a revenue-producing venture, those familiar with the arrangement suggest the deal was more trouble than its worth and say the newsgroup’s reporters were less than enthused to participate in the program.

“We enjoyed working with the Comcast Network to launch this show and give many of our reporters the opportunity to fine-tune their TV skills. However, we have made the business decision to end the partnership,” explained the memo.

The divorce date is set for September 27, 2011.

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