TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Advertising

AllThingsD Taps AdAge Reporter Jason Del Rey

AllThingsD has hired Jason Del Rey to cover e-commerce for the News Corp.-owned site, editors Kara Swisher and Walt Mossberg announced Monday.

AllThingsD

He will be starting in two weeks.

Del Rey, most recently a reporter at Advertising Age, will cover companies such as Amazon, Groupon, eBay and the online payments business, “as well the escalation of the Internet of Things and the continued mashup of the offline and online worlds.”

Sounds broad.

Del Rey has been a business reporter since 2007, when he joined Inc. magazine covering startups. He was on AdAge’s digital media team, covering everything from the Yahoos and AOL Goliaths to the BuzzFeed and Gawker Media Davids.

Head over to AllThingsD to read the full memo.

Score That Job: Lippe Taylor

Looking for a new job but getting frustrated? Are you trying to figure out who you need to talk to? What does a company really mean when they say they “work hard and play hard?”

In this episode of “Score That Job,” career expert, author and mediabistro editor Vicki Salemi sat down with Lori Rubinson of Lippe Taylor, a New York agency with clients like IKEA and Elizabeth Arden that focuses on women through public relations, advertising and social marketing.

>You may remember Lippe Taylor from an episode of “Cubes”: Cubes: Office Tour of PR Agency Lippe Taylor

Find out why they’re looking for someone who is creative, not “boring” nice and how you can “Score That Job.”

You can view our other MediabistroTV productions on our YouTube Channel.

Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

Chuck Porter on CP+B’s Plans to Expand into New York City

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Chuck Porter on MDC’s Acquisition Strategy and Life With Miles Nadal

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

Hearst Launches Branding Campaign

Today Hearst Magazines is launching a massive new ad campaign designed to reestablish the brand’s identity in the eyes of consumers. The effort – titled “Unbound” – features print ads, signage in Times Square and online executions. According to The New York Times the campaign will run through the end of the year.

Ads feature photos of the Hearst brands, specialized QR codes and invites to a new website, my.hearstmagazines.com, where visitors can peruse each of Hearst’s magazines. Michael Clinton, President for Marketing and Publishing Director at Hearst Magazines, said of the creative theme, “We’re unleashing our brand DNA.”

FishbowlNY always wonders why companies this large even bother with advertising. It’s like when you see ads for the iPhone. Has anyone ever forgotten about Apple? Have you ever sat back and not been able to remember that little company that makes those white mp3 players and computers? Ads for companies like Apple just seems like a waste of money.

However, those companies only stay those companies by getting people to buy their stuff, so advertising is a must. Clearly we should’ve been business professors, not writers.

The Wall Street Journal Launches Lifestyle-Focused Ad Campaign

The Wall Street Journal has been telling everyone who will listen that it’s not just a business-centric newspaper for awhile now. Starting tomorrow, that message is about to get a lot more prevalent. The paper is launching an ad campaign titled “Live in The Know” tomorrow, and the theme is that there’s a little something for everyone inside the paper; it’s not just a place to read about capped indices (we had to look that up).

The video above is a spot for the campaign, which will also appear online and in print. Jim Richardson, Vice president of Brand Marketing for The Wall Street Journal, said of the ads, “The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal.”

Report: Digital Growth Will Lead to More Tight Years for Mags

A report from PricewaterhouseCoopers titled ”Global Entertainment and Media Outlook: 2011-2015,” indicates that print advertising sales will remain relatively flat through 2015 as readers continue to shift toward digital media. While that’s good news for digital sales – the report says digital advertising could reach $2.8 billion by 2015 – that means even less money being spent on print, which is where magazines make their money.

As Adweek points out, digital growth compounds the problem for magazines:

Underlying weakness in circulation will prevent publishers from growing print advertising at more than a modest pace. Competition from free sources, a weak economy, and decline in store visits has threatened newsstand and subscription sales. Celebrity and news magazines are particularly at risk because they trade in information that’s widely available for free online.

But let’s all remember that the report is just an estimate of what will happen. There’s still hope that magazines can maintain some print ad sales growth. We’ll just have to wait and see.

Tiffany & Co. Launch Editorial Content

The jewelry industry and Tiffany & Co. haven’t done nearly enough to perpetuate the myth that buying someone expensive things is the only way to prove your true love, so Tiffany & Co. is launching editorial content to help everything along.

The microsite “What Makes Love True” will launch at some point today, and according to WWD it will include “a forum where users can share the places their ‘hearts beat faster’ in New York City, restaurant, cocktail and culture suggestions” and other original content.

If your significant other is already obsessed with Tiffany’s, we suggest keeping them away from this new site, or pay the price.

Literally.

Internet Advertising Revenue Reaches Record Highs in 2010

The Interactive Advertising Bureau (IAB) just released its findings on advertising trends in 2010 and 4Q 2010, and surprise! Internet advertising revenue is way up.

Not that we’re doubting the validity of the report. It’s just always funny when agencies release reports that are completely beneficial to them. It’s like when the police launch “internal investigations,” and shockingly never find that the cops they were investigating did anything wrong.

But anyway, companies really are spending more money online, and IAB has some pretty impressive stats to back that up. Here are just a few:

  • Online advertising revenue in 2010 hit a record high of $26 billion, up 15 percent from 2009
  • 46 percent of that advertising was search, up 12 percent from 2009
  • Internet advertising has grown for the past five quarters straight

Randall Rothenberg, CEO of IAB, said the findings show that advertisers are adapting to the influence of the digital world. “Consumers have shifted more of their time to digital media – watching television shows and movies online – and advertisers now accept this multifaceted medium as a key component for reaching their targets.”

<< PREVIOUS PAGENEXT PAGE >>