The latest attempt by CBS to find a ray of sunlight in morning news makes big changes from the norm, but overall the experiment is missing the mark.
Television is all about chemistry and cohesion. CBS is in such a difficult spot as the perennial number three in the morning. Therefore, a radical change isn’t so outlandish. But in the end, morning viewers are habitual. It’s the executives who want to reinvent the wheel.
And so, CBS did. Not only is the wheel reinvented, the entire set is revamped, and the much publicized new on-air team is in place.
This is not your father’s morning news show. Gone is the quick news update each half hour and the nation’s weather forecast (they still break away for local weather).
Immediately, the viewer is greeted by the “Eye Opener,” a one-time 90-second collage of sounds and images from the day before.