New York-based Lifetime TV and Politico.com — which has come into its own during the 2008 elections — are partnering on a web project focusing on California undecided women voters watching the debates of the last few days. Women compose 52 percent of the American electorate and, for the first time ever, a woman has an even money chance on winning the presidency.
FishbowlNY emailed Toby Graff, who heads the partnership, to find out the specifics:
”FishbowlNY: 83% of FishbowlNY voters said in a recent poll that the media’s racial-gender breakdowns of the voter demographics in the Democratic primary are excessive. What would you say to that?
”Toby Graff: We are networks for women so we naturally focus on gender breakdowns. Rather than simple breakdowns though, we are also looking for a deeper understanding — to give voice to issues that matter to women that are often overlooked in the horserace nature of political coverage. Our effort is focused on empowering and encouraging all women to register and vote (for whomever they want), consider running for elected office and speak out on issues that matter in their lives. Our polling shows that women voters want the candidates and the media to focus on issues like education, jobs & the economy, health care, and preventing violence against women.”