TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Don’t Call W Magazine’s Coffee Table Book a Coffee Table Book

W magazine is celebrating its 40th anniversary with a special book out in stores this week. W: The First 40 Years, is a 340-page hardcover book that features a look back at the magazine’s history. It contains lots of photographs and new essays from writers such as Lynn Hirschberg, Marian McEvoy and Vince Aletti. But the most important thing you must know about W: The First 40 Years, is that it is not a coffee table book.

“It’s not just a coffee book. I really didn’t want a photography coffee book,” Stefano Tonchi, W’s editor-in-chief, told WWD. I wanted something people could actually learn from and learn about what the magazine is about. It’s about editorial choices. It’s not just about reproducing images.”

We’re pretty sure Tonchi means “coffee table book,” but no matter. Just remember, if you put the book anywhere near a coffee table — or even coffee! — Tonchi will come to your apartment and slug you.

Mediabistro Course

Overcoming Writer's Block

Overcoming Writer's BlockUse proven tools and exercises to get back to writing! Starting July 15, learn a process that will help you pinpoint your optimal writing conditions, structure your time and build a framework to increase your productivity. Register now!