TVNewser Show TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Elle Decor Surges

Michael Boodro, the Editor-in-Chief at Elle Decor, is having some success in a category that hasn’t had much lately. WWD reports that Boodro is making progress with each issue:

[Boodro] managed to buck the sliding circulation and ad page trend that has plagued many of his peers during the first half, with newsstand up 6 percent to 92,275, despite a cover price increase to $5.99. Ad pages rose 11 percent to 524 and for the second half, Elle Decor published its largest September issue ever, up 26 percent.

The secret might be in Boodro understanding what the brand is and not trying to be anything more than that. “We’re not going to get Valentino or Karl Lagerfeld,” said Boodro. “They will go to Vogue or Harper’s Bazaar, but I don’t think we’re competing with say, Lonny, in terms of projects. There is a validity to beautiful pictures on paper and a hunger for that.”

Sponsored Post

Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.