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ESPN The Magazine is Throwing Theme Parties

ESPN The Magazine is taking a new approach that puts it in a good spot to compete with its main rival, Sports Illustrated. According to Adweek, the magazine is starting to publish theme issues, like the one that just hit newsstands, which focuses all its content on analytics.

It’s a good strategy. SI tackles the weekly sports stories as best as possible, considering how fast the news cycle is now. ESPN could carve out a nice space with theme issues because it would be offering something new.

“I want our stories to be current and relevant, and I want them to be a part of the conversation that sports fans are having — or drive that conversation,” ESPN’s Editor-in-Chief, Chad Millman, told Adweek.

The only possible negative we can see? Three words: Tim Tebow issue.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.