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Jann Wenner to Launch Us Weekly on iPad, Still Hate iPad

Jann Wenner and that fancy contraption called the iPad have had an icy relationship for quite some time, but now that Us Weekly is launching an iPad edition on Thursday, you’d think that things have thawed a bit. Well, you’d be wrong.

In an interview with Ad Age, Wenner explains that yes, Us Weekly will be iPad ready within days, but it’s going to be an exact replica of the magazine. Nothing fancy and nothing to take advantage of the platform. The developers didn’t even make a landscape view; if you want to read it you better be ready for all portrait, all the time.

Oh, and dammit, he still hates that confounding gadget:

A couple years ago people were talking about how this was going to change and revolutionize the industry. It hasn’t happened yet. I still think it’s a generation away, at least. I’m not even sure it happens in a generation. The issue for the magazine business is not the iPad. The issue for the magazine business is advertising sales. That’s where people are scared and frightened. That fear has led people to embrace these crazy kind of Hail Mary deus-ex-machina solutions such as the iPad as a magazine thing. It’s a great device, but not necessarily a great device to read magazines.

[Picture via Ad Age]

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.