From a modest apothecary in New York’s East Village, Kiehl’s has grown to international brand-name status and a New Jersey factory where 10 new products are hatched each year. But there’s no rest for those toiling in the world of wicked complexions.
And so, the company recently flew in a gaggle of international journalists, put them up at the Mondrian in Soho and raced them through a vertiginous series of events. If the rest of the resulting coverage is anything like that of Amanda Linnell, a reporter for New Zealand Herald‘s Viva magazine, mission accomplished!:
After lunch we’re off to learn about a new men’s product, Facial Fuel Heavy Lifting Cream, which launches in New Zealand next week. Tucked away at 137 Perry St (just down the road from Carrie Bradshaw‘s apartment in Sex and the City) is the Cooper Classics Collection of vintage cars and here we meet guest speaker, Kiehl’s ambassador Doug Stoup. An extreme adventurer, he regularly goes on missions to the North Pole or paddle boarding in the Amazon, and is a hardcore tester of their products. He regales us with fascinating stories of derring-do.
Breaking bread at Public… Hanging out at a five-story loft with indoor swimming pool and roof garden… Chatting with Alicia Keys… Read this article and weep, freelance toilers of the non-beauty persuasion. Such spring junkets are no more within reach than the sweepstakes grand prize on the back of your favorite cereal box.
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