Meredith Corp., which publishes magazines like Better Homes and Gardens, Parents and Family Circle, has unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher.
Starting today, Meredith will call its publishing properties and their related interactive sides the National Media Brands, “to reflect their national scope and multi-platform distribution capabilities,” the company said. Meredith’s broadcasting properties will fall under the Local Media Brand heading, while the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, will be called Marketing Solutions.
“Through careful execution of our strategic plan, Meredith has evolved into a multi-faceted media and marketing company serving 75 million American women and the marketers that want to reach them,” Steve Lacy, Meredith’s president and CEO said in a statement. “This updated positioning and logo better reflect our ability to engage consumers and marketers in meaningful and mutually beneficial dialogues across multiple platforms.”
To go along with this new marketing strategy, Meredith has created a new logo made up of different colored, interlaced m’s. The new logo reflects “Meredith’s ability to distribute content across multiple platforms and bring to bear all its marketing services capabilities on behalf of clients,” the company explained. “The colors, typeface and fonts are inviting, social and friendly, all attributes that align well with Meredith’s brands and culture.”
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