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NYT Offering You the Chance to be Even More LinkedIn

ostrich_head_in_ground_full.jpgMore social networking news to report. The announced today that it’s forming a “strategic relationship” with LinkedIn that will give LinkedIn members a “more focused and personalized experience on the Business and Technology pages of” According to the press release LinkedIn users will be able to have news “relevant to their professional industries (based on “non-personally identifiable attributes”) recommended to them on the Business and Technology pages of”

Sounds great, right? We know, we know, streamlined social networking is the wave of the future. But still, there’s something about all this strategic targeting, and relevant information that makes us nervous. Would it really be so bad if one were “recommended” articles that had nothing whatsoever to do with one’s personalized interests? (or “non-personally identifiable attributes”). You know like how newspapers used to be printed all willy-nilly without specific sections. If someone were able to develop a newspaper reader like that online we bet we’d have a lot better understanding of Wall St. and a little less awareness of Upper East Side weddings. Anyway! Considering that LinkedIn has 25 million users, in the grand scheme of things this is probably a good plan for the Times.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.