American Baby magazine has been doling out mothering advice since 1938, and it’s not stopping anytime soon. The monthly pub’s key demographic these days are first-time millennial moms seeking advice on everything baby related.
The mag’s content is 50 percent freelance written and their various online counterparts, including Parenting.com, are in need of fresh content. The pub’s editors dish on the coverage they’re looking for:
American Baby is specifically targeted to the first-time, millennial mom in her 20s to early 30s, and that focus has a large impact on the book’s style and tone. “We’re very modern about our approach to having a baby, and I think that’s reflected in the writing,” says Mindy Walker, American Baby’s executive editor. “It’s very friendly, but we also use a lot of authority. We don’t dumb it down for the reader; we keep it very direct and approachable.”
To learn more about how to get published in this pub, including editors contact info, read: How To Pitch: American Baby.
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