Rosie O’Donnell is using her blog to challenge the alleged ratings grand-slam of Whoopi Goldberg touted by the staff at The View. Rosie’s blog rant about the ”creative use of ratings” by The View staff notes that in the target demographic — 18-49 — the show has fallen 9 percent since Whoopi came on board, refuting the story that was making the media rounds last week. Don Kaplan of The New York Post asked a professional toget to the bottom of things:
”Who was right? The answer is both. O’Donnell posted ratings that compared the first week of this season versus the same week last year – while ABC’s ratings compare the second week of both seasons.
”’I don’t think you can draw too many conclusions from just one week,’ says Horizon Media’s Brad Adgate. ‘The season is a marathon, not a sprint.”’
(image via msnbc)