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Posts Tagged ‘AARP’

George Takei YouTube Series Kicks Off with a Look at Google Glass

The busy, busy 76-year-old Star Trek alum has yet another way to interface with fans: Takei’s Take. The YouTube series officially launched today with the actor’s thoughts on Google Glass.

In an interview with readwrite.com tech and culture writer Adriana Lee, Takei revealed the rather surprising genesis of his latest media venture:

“The AARP (American Association of Retired Persons) came to me. The idea of social media is to introduce people to new experiences and enrich their lives with these experiences. The AARP demographic is active in social media. But I found that their children and grandchildren are Star Trek fans, and so I told AARP that we could reach a wide demographic of people. Not just the 50-plus, but those in the middle-age sector and also teenagers. So we decided to go ahead with this project, Takei’s Take.”

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Former E&P Editor On His Dimissal|Conan Fights For Staff|Entrepreneur To Launch New Site|Halderman Case Continues|No Summer Breaks For Broadcast Nets

Huffington Post: Ousted Editor & Publisher editor Greg Mitchell recounts his lay off. Since he was tossed out with senior editor Joe Strupp, “That meant that the magazine would lose the two staffers who had been responsible for roughly 80 percent of the magazine’s news-making and traffic-driving ‘scoops’ over the past 11 years — at a time when Web impact needs to be expanded,” Mitchell writes. “I wish my salary was so high that cost-cutting alone would explain it.”

New York Times: Negotiations over Conan O’Brien‘s buyout with NBC are being held up as the late night host tries to negotiate better severance deals for his soon-to-be-unemployed staff.

Folio: Entrepreneur magazine is planning to take on AARP magazine with the launch of a new Web site, SecondAct.com, this spring.

TVNewser: A judge has refused to dismiss the case against David Letterman‘s alleged extortionist, Joe Halderman.

Broadcasting & Cable: Broadcast TV channels are not planning to take a break over the summer by running reruns.

ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

Amanpour, Crowley and Maddow Honored|SeattlePI.com Grows|AARP Readership Climbs|Lincoln Biographer David Herbert Donald Dies|NC Paper Asks For $50K Loan

TVNewser: CNN’s Christiane Amanpour and Candy Crowley and MSNBC’s Rachel Maddow are among the women to be honored next month by the Women’s Media Center.

MediaJobsDaily: Hearst said that SeattlePI.com, Seattle’s online-only paper, has shown an increase in traffic.

Folio: AARP showed the largest readership growth among magazines in Mediamark Research Inc.’s spring 2009 report.

C-SPAN: BookTv highlights Pulitzer Prize winning Lincoln biographer David Herbert Donald (left), who passed away this weekend.

The News & Observer: The owners of North Carolina local paper The Carrboro Citizen have asked for a $50,000 loan from the town of Carrboro.