It’s hard out there for a “Daily Mail Reporter.” The boss is staring over your shoulder in the tap-tap-tap
sweatshop newsroom, wondering what clicks you have brought in lately. And so, just three minutes after posting a March 20 Hilaria Baldwin fluff piece, there is the need for a 9:35 p.m. update.
Maybe a caption for one of the Hilaria-with-child photos needed to be tweaked. Maybe ten giant-sized .jpegs just wasn’t quite enough. Who knows?
In any case, the Daily Mail piece wound up with the hallmarks of a vessel for the Web’s most-read newspaper:
- Gargantuan headline (19 words; 120 characters);
- Sexual innuendo (“Hilaria’s early morning Instagram snap was sure to please her husband Alec, who was most certainly the lucky photographer.”)
- Cram-tastic use (15+) of the SEO bullseye “yoga”.