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Posts Tagged ‘Andrew Tobias’

Charlie Rose, Star Jones, Joe Kernan and Jack Welch Hold Court

1003_mockup.gifI could just tell the power lunch crowd was (mostly) all business today. The noise level was considerably lower than in past weeks — who needs your neighbor to learn about your next big move before it hits “Page Six”? — and the table hopping was kept to a minimum. It was a tasty mix of moguls (Tom Freston), talking heads (Joe Kernan, Star Jones) and EICs (Amy Astley, Jay Fielden) who kept things interesting.

Speaking of magazines on the move (onward and upward in this case), I was joined today by formidable foodies at the helm of Food Network Magazine, a joint venture of Hearst Magazines and Food Network. Editor Maile Carpenter and publisher/chief revenue officer Vicki Wellington have happened on a recipe for success: Give Food Network fans what they love in print form and — viola! — you’ve got a hit on your hands. Both women were part of the magazine’s launch in 2009 and have seen it rack up a string of accolades, including being named to Adweek’s ‘Hot List’  and Advertising Age’s ‘A List’ last year. “A lot of people told us we were crazy to launch a magazine when we did,” Vicki says of the 2008 prototype, but the numbers silenced the naysayers. The rate base rose from 400,000, to 600,00, to 900,000 in no time and hit 1 million in just four months. The magazine’s ad pages are up 14 percent year to date, and the July-August issue is their biggest ever, with 129 ad pages.

Vicki Wellington, Diane Clehane and Maile Carpenter
Vicki Wellington, Diane Clehane and Maile Carpenter

What’s the secret ingredient? “People watch Food Network 24/7,” Maile told me. “We found that we didn’t have to choose between being accessible and aspirational. The people who love the television shows told us, ‘Be everything!’ and we have. Every month, we have an incredible pool of talent to pull from, and we try to mix it up and give readers a lot of variety.”

Here’s an interesting tidbit lest you think all the pub has to do is call the network’s powers that be to access its squadron of stars: The talent “is not contractually obligated” to appear in the magazine, says Maile. But since its heavy hitters like Guy Fieri (the first Food Network A-lister to see the prototype), Sandra Lee and Alton Brown all love the book, there’s never any shortage of stars to grace its pages. It’s no surprise that recipes (all concocted in the network’s Manhattan kitchens) are a reader favorite. Because there’s such a hunger for them (sorry, that’s my last food pun!), the pub has a new book out, 1000 Easy Recipes: Super Fun Food for Every Day that’s sure to satisfy the busy cook. (There’s 44 different pancake recipes and 100 salads!)

The magazine also gives fans another way to connect with their favorite TV destination with its popular Food Network Lounges where readers meet on-air personalities and sample their cool concoctions in a chic setting. The line was out the door at the last event in Chicago where Anne Burrell met the masses at Jose Garces‘ restaurant. Another Lounge is planned for October in New York to kick off the Food & Wine Festival. And, since food is such a family affair these days, Maile and Vicki have cooked up (okay, last one) a special insert for the September issue, Food Network Kids, as a third cover to be filled with family-friendly recipes and activities for budding foodies to try with mom and dad. Get those cupcake pans ready now!

Here’s the rundown on today’s crowd:

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Alexis Glick Dishes with Michelle Paterson, NY Republican Chair Talks Turner Victory

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It was SRO at Michael’s today. The dining room was a tasty mix of media mavens with a heaping helping of politicos and a dash of flash with a very tall L.A. Laker. (We don’t follow basketball, but several guys in the room made sure we knew it was Matt Barnes who made heads turn.)

I was joined by Andrew Amill, VP of media sales at Weight Watchers, who, unlike many of his colleagues in publishing is seeing some extraordinary numbers these days. “This is a record year in the history of the brand driven by The Points Plus system and [spokesperson] Jennifer Hudson,” Andy tells me. The numbers speak for themselves: Newsstand sales are up 10 percent;  print ad revenue is up eight percent. Online, the business is exploding with an impressive 25 percent jump in ad revenue.

As a lifetime members of Weight Watchers, I told Andy I’d been a longtime fan of the brand but was really impressed by their canny selection of Hudson as a spokesperson. “She has a lot of credibility with members and readers,” says Andy, and that’s translated into plenty of new members who have joined because of the amazing results the Oscar winner got from the program. In fact, the cover of this month’s issue features an attractive array of men and women, ‘real life success stories’ that attest to the program’s sweeping success. This is definitely not your mother’s Weight Watchers.

Here’s the rundown on today’s crowd:

1.  Atttorney Rob Barnett, presiding over a table of business types

2.  Wayne Kabak and Lauren Green

3. Oxygen Media founder Geraldine Laybourne

4. Producer Francine LeFrak and some colorfully dressed social swells

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