Every new(ish) company needs a handy nickname, right? Well, not really. But they happen anyway. We now know that the publishing arm of News Corporation, which is in the process of being split from the company’s entertainment brands, has — at least internally — a new way to refer to itself. Ladies and gentlemen, meet “PubCo.”

Ashley Huston, most recently the head of communications for Dow Jones Company and The Wall Street Journal, sent out a memo announcing her new role as “communications/PR for the new News Corporation (aka PubCo).”

Like it or not, PubCo it is. Below is Huston’s full memo.

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