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Posts Tagged ‘Baba Shetty’

Baba Shetty Heads Back to Advertising

Baba Shetty is heading back to the advertising world. AgencySpy reports that the former CEO of Newsweek/The Daily Beast has been named chief strategy and media officer at DigitasLBi.

Shetty joined Newsweek/The Daily Beast in September of 2012, after six years with the ad agency Hill and Holliday. He unexpectedly departed Newsweek/The Daily Beast this past June. In a memo announcing Shetty’s move, Tina Brown provided no details, simply stating Shetty was “moving on as CEO, taking the summer off to spend time with family.” We guess summer’s over?

Rhona Murphy is currently interim CEO of Newsweek/The Daily Beast.

For more on Shetty’s new gig, head over to AgencySpy.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Newsweek/The Daily Beast Gets a Redesign

Everyone loved The New York Times’ digital Snow Fall piece. We praised it. It won a Pulitzer. Even Jill Abramson started using Snow Fall as a verb. Now Newsweek/The Daily Beast appears to be taking it a step farther. Its site redesign is very similar to Snow Fall. It features a giant banner photo at the top of each story, and (while in beta) no ads among the copy.

Baba Shetty, CEO of NewsBeast, told Ad Age that the site’s design was already in place when Snow Fall was published, and that might be true. Either way, the new Newsweek/Daily Beast is great. It’s clean and bold.

One thing we do worry about? Shetty says that when ads do come to the new site, they’ll be going the sponsored/native route. Shetty said that they’ll be “beautiful, high-impact units.” Let’s all hope that doesn’t actually mean “Annoying, disruptive ads that try too hard to mimic editorial.”

Newsweek/Daily Beast Company Renamed ‘NewsBeast’ Because It’s Cool Sounding

Newsweek/The Daily Beast Company has renamed itself “NewsBeast.” Above is a photo from The Daily Beast’s Instagram, capturing the announcement from Tina Brown and Baba Shetty. Newsweek and The Daily Beast are keeping their names; this is only a change for the company.

We imagine Brown and Shetty decided to change to NewsBeast because it sounds cool, but we cannot confirm that as it is Friday and we’d rather just roll with an unverified, absurd guess.

Newsweek Layoffs Coming

When Newsweek announced it was folding, we knew there would be cuts made. According to a memo sent out by Tina Brown and Baba Shetty, those layoffs are coming today.

The full memo, obtained by Capital New York, is below.

Good luck to all you Newsweek staffers. This kind of thing, well, it just sucks.

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Andrew Perlmutter Joins Newsweek/The Daily Beast

Andrew Perlmutter is joining Newsweek/The Daily Beast as vice president of operations. Perlmutter comes to the company from Atlantic Media, where he served as director, corporate strategy and operations.

Perlmutter had been with the Atlantic Media Company since 2011. During his time there he helped develop and launch Quartz, the Atlantic’s business site.

Below is a memo from Baba Shetty, CEO of Newsweek/The Daily Beast, announcing Perlmutter’s appointment.

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Newsweek Ends Print Edition, Cuts Expected

Those rumors about Newsweek ending its print edition are now fact: The iconic magazine’s last print issue will be December 31. It will eventually shift to an all-digital format. The magazine had been in print for 80 years.

As with any shuttering, Tina Brown wrote in a memo that staff cuts are coming:

Newsweek is produced by a gifted and tireless team of professionals who have been offering brilliant work consistently throughout a tough period of ownership transition and media disruption. The inexorable move to an all-digital Newsweek comes with an unfortunate reality. Regrettably we anticipate staff reductions and the streamlining of our editorial and business operations both here in the United States and internationally. More details on the new organizational structure will be shared individually in the coming weeks and months.

No matter what you think about Newsweek, today is a sad day. The magazine is part of America’s rich magazine history, and it’s a shame to see it disappear. There’s sure to be more news about this closure as the day goes on, so we’ll keep you posted. Also, here’s a behind-the-scenes look at Newsweek/The Daily Beast’s HQ, which we imagine will be changing a bit now.

The full memo from Brown and Newsweek/The Daily Beast’s CEO Baba Shetty is below.

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Newsweek/The Daily Beast Taps Baba Shetty as New CEO

Baba Shetty has been named the new CEO of Newsweek/The Daily Beast. Shetty comes to the company from the ad agency Hill Holliday. He had been at Hill Holliday since 2006, most recently serving as its chief strategy officer.

“Baba is a real catalyst in bringing ideas to the marketplace,” said Tina Brown, in a memo announcing the hire. “We collaborated on our very successful Mad Men issue together and forged a terrific creative relationship in the process. He is extremely gifted at brand and digital strategy, and is the perfect partner for the next phase of The Newsweek Daily Beast Company and our expanding live events business.”

Stephen Colvin, CEO of Newsweek/The Daily Beast since 2011, is leaving the company in October. He will be joining Lerer Ventures, a venture capital firm, as an executive-in-residence.

Unike Colvin — who reported to Barry Diller — Shetty will be reporting to Brown.

Read the full memo from Brown after the jump.

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