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Posts Tagged ‘Bicycling’

Rodale Restructures Runner’s World and Bicycling Sales Teams

Rodale Inc. is dedicating sales and marketing resources to Runner’s World and Bicycling. Below are the leaders of those new departments.

  • Molly O’Keefe has been promoted from associate publisher of Runner’s World and Running Times to publisher of the brands. O’Keefe has been with Rodale for the past 11 years. She had been Runner’s World and Running Times’ associate publisher since 2008.
  • Zack Grice has been promoted to Bicycling’s associate publisher of sales. He has been with brand for 15 years, most recently as associate publisher of marketing.
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Land Up to $2 Per Word at Bicycling

Bicycling, the world’s largest cycling magazine, is looking for writers who can cover the hobby from new and fresh perspectives. “There has to be a bigger story besides the fact that you rode someplace cool,” said senior editor Emily Furia.

Bicycling tries to appeal to the biking community as whole, as opposed to other cycling publications that focus on specific subcultures. And, with half of the content in the mag provided by freelancers, these editors are more than willing to take on new scribes who lack experience or whose ideas need polishing. “In the case of freelance pitches, we will typically work with the writer to refine the story angle and format,” said Furia.

Get all the details and editors’ contact info in How To Pitch: Bicycling.

Nicholas Braun

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Land Up to $2 Per Word at Bicycling

Bicycling, the world’s largest cycling magazine, is looking for writers who can cover the hobby from new and fresh perspectives. “There has to be a bigger story besides the fact that you rode someplace cool,” said senior editor Emily Furia.

Bicycling tries to appeal to the biking community as whole, as opposed to other cycling publications that focus on specific subcultures. And, with half of the content in the mag provided by freelancers, these editors are more than willing to take on new scribes who lack experience or whose ideas need polishing. “In the case of freelance pitches, we will typically work with the writer to refine the story angle and format,” said Furia.

Get all the details and editors’ contact info in How To Pitch: Bicycling.

Nicholas Braun

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Bicycling Celebrates 50th Anniversary

The latest issue of Bicycling magazine is packed with content and pictures and there’s a good reason for that: The title is celebrating its 50th anniversary. Here are just a few of the items you’ll find inside the issue, which is on newsstands now: A piece by Susan Orlean about her cycling through France, a preview of next year’s bikes, a section on the “50 Greatest Tips of All-Time” as well as one on the “50 Best Rides on Earth.”

“It’s a humbling time to be the steward of this great brand, but I’m confident that our November issue pays proper tribute to this amazing milestone,” said Bicycling’s Editor-in-Chief, Peter Flax.

The magazine is doing well as it starts on its next 50 years. According to PIB, ad pages are up 12 percent for the first half, compared to last year.

Rodale Integrates Sports Brands, Promotes Two

bicycling.jpgJust over a month after restructuring and promoting its editorial leadership and chief executives, magazine publisher Rodale Inc. said today that it has integrated its running and cycling sales teams under one associate publisher.

Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.

Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.

The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”

Last month, Rodale implemented a number of changes across many of its titles and divisions, including giving additional responsibilities to David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who now also serves as editorial director of Bicycling.

Full release after the jump

Previously: Rodale Restructures Management

Related: How To Pitch SI.com, How To Pitch Skiing

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Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and Rodale.com; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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Rodale Lays Off 111 Employees

150gg5L.jpgA tipster emailed us a short time ago and Rodale has just confirmed to us that they are laying off 111 employees or approximately 10% of the company and eliminating or consolidating positions in other divisions. Per the press release:

Rodale, Inc. announced today that it is eliminating or consolidating positions in several of its divisions, including operations, IT, customer service and some publishing departments in order to shift resources toward its highest growth potential activities.

Integrated sales and marketing responsibilities currently handled by Rodale Marketing Solutions will now be led by the sales and marketing teams at each of Rodale’s brands. In addition, several IT and operations functions will be transitioned to outside vendors. In all, the changes will affect 111 employees, approximately 10% of the company.

No word yet on which magazines will be affected specifically — Rodale publishes Runner’s World, Men’s Health, and Bicycling, among others — but we’ll keep you posted. Full release after the jump.

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