Bonnier Corp. announced this morning that it has acquired five Hachette Filipacchi enthusiast titles: Popular Photography, Flying, Boating, Sound & Vision and American Photo. The deal, which we had previously reported was in the works, closed yesterday. In addition to the print magazine properties, Bonnier also acquired all related Web sites, books, licensing agreements, videos and branded events.
“These five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities,” said Bonnier CEO Terry Snow.
Hachette’s president and CEO, Alain Lemarchand, said the divestiture would allow the company to focus on “our core areas of strength, including the women’s brands, the shelter category and our automotive category.”
Full release after the jump