It was SRO at Michael’s today. The dining room was a tasty mix of media mavens with a heaping helping of politicos and a dash of flash with a very tall L.A. Laker. (We don’t follow basketball, but several guys in the room made sure we knew it was Matt Barnes who made heads turn.)
I was joined by Andrew Amill, VP of media sales at Weight Watchers, who, unlike many of his colleagues in publishing is seeing some extraordinary numbers these days. “This is a record year in the history of the brand driven by The Points Plus system and [spokesperson] Jennifer Hudson,” Andy tells me. The numbers speak for themselves: Newsstand sales are up 10 percent; print ad revenue is up eight percent. Online, the business is exploding with an impressive 25 percent jump in ad revenue.
As a lifetime members of Weight Watchers, I told Andy I’d been a longtime fan of the brand but was really impressed by their canny selection of Hudson as a spokesperson. “She has a lot of credibility with members and readers,” says Andy, and that’s translated into plenty of new members who have joined because of the amazing results the Oscar winner got from the program. In fact, the cover of this month’s issue features an attractive array of men and women, ‘real life success stories’ that attest to the program’s sweeping success. This is definitely not your mother’s Weight Watchers.
Here’s the rundown on today’s crowd:
1. Atttorney Rob Barnett, presiding over a table of business types
3. Oxygen Media founder Geraldine Laybourne
4. Producer Francine LeFrak and some colorfully dressed social swells