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Posts Tagged ‘David Zinczenko’

Joe Kernen, Andrew Ross Sorkin and the Skinny on Jessica Simpson’s New Role at Weight Watchers

LunchAtMichaelsNeither rain nor snow (not yet anyway) or a meltdown on Metro North’s Connecticut line (don’t ask!) can keep us from our appointed rounds on Wednesdays at Michael’s. Who else would tell you which talking heads (Star Jones, Joe Kernen, Andrew Ross Sorkin) were holding court in the dining room while pointing out the random sighting of a former beauty queen and even some titled ladies and lords? (Read on and you’ll find out.) We, not of the town car set, braved a very crowded train from Westchester (Note to fellow passengers: garlic on your breakfast isn’t a good thing!) to bring you all the earth-shattering goings on at 55th and Fifth today so you can eat at your desk while searching for Internet spoilers on Sunday’s series finale of Breaking Bad.

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Andy Amill and Diane Clehane

I was joined today by my intrepid Greenwich neighbor Andy Amill, VP of Media Sales at Weight Watchers. I’ve been a lifetime member of Weight Watchers since my days heading up Danskin’s PR department (just try having to wear spandex to work) and wanted to get the skinny on all the incredible innovations the company has implemented over the past year. Have you seen Jennifer Hudson lately? Exactly. Andy tells me that Jennifer has been “an inspiration” to Weight Watcher members. The dynamic multi-media campaign featuring the brand ambassador which launched in 2010 has helped attract plenty of new members. I am also fascinated by the technology behind the company’s barcode scanner app, which members can download to their smart phones. It lets the user zap the UPC of thousands of products in the supermarket and instantaneously get the Weight Watchers PointsPlus value. What will they think of next?

When I mentioned that the Weight Watchers center where I attend meetings had undergone a pretty dramatic makeover a few months back, Andy explained that many stores have been redesigned in the past few years with a contemporary look and feel. “They’re all uniform so members can find a center anywhere and they all look the same,” he tells me. “It really helps them stay connected.” Read more

David Zinczenko, Jack Kliger and The Man Most Unlikely to Wind Up at Michael’s

LunchAtMichaelsAs faithful readers know, we endeavor to give our rundown of the movers and shakers who show up at Michael’s every Wednesday a cheeky spin so as not to take ourselves too seriously about the whole power lunch thing. Today, aside from the obvious reason not to make light of an already featherweight subject, I’m too dumbstruck by a new acquaintance I made while making my rounds in the dining room to come up with a pithy opener.

When TV Guide‘s acting CEO Jack Kliger motioned me to come over and meet the handsome young man dressed in a T-shirt and jeans, I couldn’t imagine who he might be. An actor starring in a new crime procedural for CBS? A new reality star ready for his close-up? A family friend getting the full-court “Lunch at Michael’s” treatment? Well, I was half right. “This is Jonathan Alpeyrie,” said Jack. “He’s a combat photographer who was kidnapped in Syria and just released a few weeks ago.” The French-American photographer told me he was on his third trip to Syria when he was abducted at gunpoint by masked men at a checkpoint near Damascus and was held for 81 days. During his harrowing time spent in captivity, he was often chained to a bed and narrowly escaped execution after enraging a guard because he went to the bathroom without getting permission. The solider held a machine gun to Jonathan’s head before being called off by the other soldiers standing guard. Jonathan didn’t seem to want to talk much about his experience, so Jack, who is a close friend of Jonathan’s father, filled in the blanks.

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David Pecker Holds Court; David Zaslav Jumps the Shark

1003_mockup.gifIt’s been a head-spinning summer of celebrity sightings and media maven mashups at 55th and Fifth, but today at Michael’s the mogul quotient was completely off the charts. I knew it was going to be one of those days when Discovery Communications honcho David Zaslav sauntered into the dining room sporting shades and carrying a stuffed shark. Oh, hadn’t you heard? The net’s Shark Week kicks off August 4. Funny enough, David was lunching with William Morris Endeavor’s co-CEO Ari Emanuel. I’ll let you insert your own joke here.

I was sitting squarely in the center of gravity with David Pecker and David Zinczenko and the experience was akin to being a fly on the wall to the lunchtime version of ‘This is your life, David Pecker,” as friends (too many to mention), former colleagues (ditto) and well-wishers (everyone else in the room), stopped by to pay their respects and get some face time with AMI’s chairman and CEO. (“I’m definitely going to call you about that, thanks!”) It was something akin to The Godfather without the tuxes, mumbling and cannolis (David opted for the ‘Michael’s burger and ‘Zinc’ had the Korean tacos).

Zinc (in the interest of clarity, I’ll refer to David Zinczenko by the catchy moniker of his book imprint) has garnered plenty of headlines this year with his highly publicized alliance with AMI, his Random House contract and a new deal with ABC (he’s got his first segment on “20/20″ airing this Friday). David has maintained, by comparison, a somewhat low profile — except for the fact that he was a contender for the top spot at Time Inc. this spring. AMI’s affable chairman (I discovered this man knows everyone — and I mean everyone) has opted to mostly let his game-changing decision of hiring Zinc and the success at the newsstand with his myriad of titles do the talking.

David Pecker, Diane Clehane and David Zinczenko

Fresh off the quarterly AMI board meeting in Connecticut this weekend, there was plenty to dish about over lunch. As you undoubtedly know, AMI publishes, National Enquirer, Star, Globe, OK!, the newly revitalized Men’s Fitness, Muscle and Fitness, Flex, Fit Pregnancy and Shape and several other titles which reach a combined audience of more than 60 million readers every month.  With the birth of the royal baby and the can’t-make-this-stuff-up New York City mayor’s race, I just had to ask David what his tabloid titles have in store. Plenty, as you might expect, but each title addresses a very different constituency. When it comes to news about the royal baby, the ubiquity of the coverage poses a challenges says David.

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Deborah Norville, Miss USA and the Man Behind Those Spitzer Ads

1003_mockup.gifAlthough the ghastly heat of last week that made Manhattan feel more like Calcutta is finally just a memory, it was hard to tear ourselves away from the wall-to-wall coverage on ‘Baby Cambridge’ (who finally has a name — Welcome George Alexander Louis!) to come to lunch at Michael’s today. But once we made our way to 55th and Fifth, it was back to business as usual. The Wednesday lunch crowd has been firing on all cylinders all summer long, and today was no exception.

Aside from the usual suspects (Matt Blank, David Zinczenko) there was, of course, plenty of good people watching to keep us occupied, including the random celebrity sighting  (a very tall Miss USA) and an A-list couple who practically glowed with happiness (Deborah Norville and Karl Wellner). Perhaps that’s because their impeccably well-mannered teenage son, Kyle Wellner, who was dining with them, rose and extended his hand with a “nice to meet you” every time a well-wisher came by. Impressive.

I was joined today by Lisa Linden, longtime public relations adviser to Eliot Spitzer, and Jimmy Siegel of Siegel Strategies. Jimmy is the creative force behind Spitzer’s campaign ads that begun popping up last week online and are now airing on cable and broadcast television in New York City. Jimmy spoke with me exclusively to give me the story behind the new campaign ads that have generated plenty of commentary by politicos everywhere. The self-described “political junkie” first met Spitzer, then running for governor, at a fundraising dinner in late 2005. “I wanted to get into politics, and I was a long time admirer of Eliot when he was the state’s attorney general. I thought he did an amazing job,” Jimmy told me. “At the end of the night, I hung around and, fortified by my third glass of Cabernet, I approached him and said, ‘I want to help get you elected.’” Spitzer gave him then-deputy campaign manager’s Miriam Hess‘ card (who, incidentally, now works with Jimmy) and the rest, as they say, is history.

Diane Clehane and Jimmy Siegel

Jimmy spent over 20 years at BBDO, rising from junior copywriter to vice chairman where he was responsible for some of the most memorable ads ever for Visa, Pepsi and Charles Schwab, and had just formed his own company when he met Spitzer. The campaigns he later created for Spitzer’s gubernatorial run were characterized by The New York Times as “emotionally stirring” and “fresh and effective” by The New York Daily News. This time around, while the objective — getting Spitzer elected — may be the same, the game and the stakes have changed considerably. Read more

David Zinczenko Joins ABC News

David Zinczenko has another gig: He’s joining ABC News as a nutrition and wellness editor. Zinczenko will continue to serve as editorial director of Men’s Fitness.

At ABC News, Zinczenko will “appear on all our programs and platforms, helping our audience understand the whole picture of healthy living, from diet to exercise to sleep,” according to a memo from Ben Sherwood, president of ABC News.

The full note from Sherwood is below.

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David Zaslav, David Zinczenko and the Next Big Name in Fashion

1003_mockup.gifOn any given Wednesday, the Michael’s dining room is chock full of moguls (David Zaslav, David Zinczenko) and mavens largely known to faithful readers of this column, and today was no exception. Yet, every once in a while, I’m lucky enough to meet people who, despite their impressive accomplishments, have managed to keep a relatively low profile.

Today was one of those days thanks to David Thalberg, founder of The Thalberg Group, who introduced me to a fascinating woman. If you’ve never heard of Lisa Sun, founder and CEO of Project Gravitas, trust me, you will. The Taiwanese-born, Ivy League-educated entrepreneur learned the ropes working at McKinsey & Co for 11 years, advising clients in the U.S., Asia, Europe and Latin America on strategic issues for the firm’s global luxury fashion and beauty practice. And, it’s clear in talking to her, that the inspired ideas behind her new business have been percolating for a long, long time.

Armed with degrees in biology and political science from Yale and a lifelong passion for fashion, Lisa rose through the ranks to become McKinsey’s resident expert on the luxury and fashion markets. As such, Lisa gave plenty of keynote addresses at symposiums, including the American Express Luxury Summit. While living all over the world and developing her business acumen as her career progressed, she learned quickly that dressing the part was also a key strategy in building a successful career. Having been a size 22, size 8 and “now a proud size 12,” Lisa was determined to create a line of dresses that gave style-savvy women the fashion they craved and the self-assurance they needed. And that’s how Project Gravitas was born. “We are that dress,” explained Lisa. “The one you wear on the interview where you get that job, the one that inspires you to go to that party, the one that you slip on for that very important day. It’s the one you wear that makes you feel like, ‘Bring it on!’”

Lisa Sun and Diane Clehane

The collection of 10 ‘niche dresses’, available exclusively on Project Gravitas’ website, retail between $195- $295 with free shipping and returns (“By selling online, we can keep the retail price accessible”) and are manufactured exclusively in New York with fabrics from the finest Italian mills. Here’s the real secret ingredient that is sure to attract the attention of Spanx wearers everywhere: each dress is designed with built-in shapewear from high performance moisture-wicking fabric that is breathable and machine washable. Lisa told me, “I wanted to make the ‘treat me’ dress for the young executive who wants to trade up from Zara, the ‘super mom’ who wants to look good for date night. I think of these dresses as beautifully designed safety blankets.”

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Dishing With Countess LuAnn de Lesseps; Willie Geist and Lawrence O’Donnell Hold Court

lunch logoThe oppressive heat couldn’t keep the faithful away  from Michael’s today. I haven’t seen the place this crowded in ages as most tables were set for four (or more). In fact, the place was so jam packed that TV Guide magazine acting CEO and Wednesday regular Jack Kliger was seated in the Garden Room. Unlike a few people I could mention, Jack is far too cool to care  about something as petty as seating arrangements. Just like the rest of the crowd — not.

Carole Radziwill, one of the more recent additions to the cast of  The Real Housewives of New York City was first to arrive in the dining room today. The alarmingly thin socialite was sporting a curious furry accessory that was neither pet nor purse, sky-high platforms and a sweet flowered dress. Carole passed the time waiting for the rest of her party to arrive by taking pictures of the life-size sculptures of sheep that stand in the restaurant’s lounge. Alrighty then.

Speaking of Housewives, I was joined today by one of my favorite members of the franchise, LuAnn de Lesseps, who drove in from the Hamptons for our tete a tete. The statuesque former model (she’s 5’10″!) has always seemed like one of the more down to earth — and dare we say normal — Bravolebrities. She was all that and more. PR princess extraordinaire Catherine Saxton, who knows everyone who is anyone and is off to the south of France in a few days for the first of the big St. Tropez parties aboard Denise Rich‘s yacht, then go off to join Ivana Trump for her party in St. Tropez  before finally landing in Monte Carlo for a whirlwind of swanky dinners (Can we carry your luggage?), arranged for today’s ladies’ lunch. Between bites of crab cakes and salmon tartare, we chatted about LuAnn’s sixth season on RHNYC, her various projects and, of course, her love life. It’s no secret that LuAnn was one of the last ladies to sign on to the new season of the show. “I waited until I was happy with their offer,” she told me, dismissing rumors that the cast was banding together for salary increases. “Things were handled individually.” While she’s too polite to talk about such gauche topics as money — she did write the manners manual Class with the Countess: How to Live With Elegance and Flair, after all!  But she is upfront about her reasons for sticking with the show. “It’s a great platform.” All the better to ride the wave as long as you can, no? Mais oui! ”We didn’t expect it to last this long,” said LuAnn.

Catherine Saxton, Diane Clehane and LuAnn de Lesseps

Like most of the industrious Housewives set, LuAnn has managed to turn in her 15 minutes into a fledgling empire that includes her book, the record “Money Can’t Buy You Class” and several product lines like tabletop that includes melamine dinnerware and elegant bone china which is currently being sold on QVC and Amazon.com (“Inspired by my love of entertaining and my travels”). Next up is a collection of turquoise jewelry with Gem Stone King. “I love costume jewelry!” she said as she flashed a Wilma Flinstone-inspired pearl bracelet by Twisted. Clearly, the serious bling encased in gold on her finger today was the real thing. “Yes, it’s a star sapphire. This ring was designed by the same man who has done jewelry for Queen Elizabeth.” And not, I’m guessing, available on QVC.

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A Rodale Refugee Reunion; Christine Lahti Penning a Memoir?

1003_mockup.gifAs faithful readers of this column know, in the meta media universe that is Wednesdays at Michael’s, there is no end to the way fellow diners are connected. I was joined today by Liz Vaccariello, editor-in-chief and chief content officer of Reader’s Digest and the author of New York Times‘ best sellers The Digest Diet and The Digest Diet Cookbook. Minutes after Liz sat down, David Zinczenko arrived and the two Rodale refugees exchanged a big hug and chatted while I made the rounds in the dining room. When things settled down, Liz explained that both she and Dave got to know each other during “The Steve Murphy Era” at Rodale when she was Prevention‘s EIC.  ”It was Dave who paved the way for so many editors to write books – including me,” she added. During those halcyon days at Rodale, Liz penned Flat Belly Diet!, which sold a million copies, and the equally successful Flat Belly Diet! 400 Calorie Fix and became an in-demand health and fitness expert on television, securing a spot as a regular guest host on The Doctors and appearing regularly on Good Morning America, which she still does for Reader’s Digest. She’s even logged two seasons on The Biggest Loser.

Liz left Prevention to helm Every Day with Rachael Ray and, in 2011, landed her “dream job” at Reader’s Digest, which has even taken her to the Oval Office. In an interview she scored with President Barack Obama, he told her that his grandfather would have been proud to see him featured in the magazine’s pages since he tore out the jokes in his issues to save for his grandson. It’s easy to see why the stunning and energetic mother of twin eight-year-old daughters, Sophia and Olivia, finds the EIC job at the iconic publication (which as a 99 percent brand awareness rating among Americans) a perfect fit. Between bites of her kale chicken Caesar salad, she enthused about the “positive, life-affirming” stories that have been RD‘s signature throughout its long history. In fact, she told me that she had plans to bring more of that signature all-American optimism into the mix by ”returning [the brand] to its roots.” But make no mistake about it — while  features like its well-loved jokes, “Quotable Quotes” and “Word Power,” are an enduring part of the mix, this is not your grandmother’s Reader’s Digest.

Liz Vaccariello and Diane Clehane

I was fascinated to learn that the magazine was the first publication to be available on Kindle and one of the first to offer readers an app. In December of last year, digital sales overtook newsstand sales, and the magazine now has over 1.2 million Facebook fans. All this bodes very well for Liz’s plans to unveil both a print and digital redesign of the magazine next year where, she says, there will be even more opportunities for readers to share and engage with the magazine and with each other.

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The New Men’s Fitness is Here

The David Zinczenko Men’s Fitness era has officially begun. His ideas about what the magazine should look like are available for all to see with the June issue. Here’s a quick analyzation of the new cover. The old one is pictured on the right.

    • The new Men’s Fitness cover features two exclamation points, only down one from last month’s cover. Zinczenko — thank god — still believes MELTING YOUR GUT is worth yelling about.
    • Men’s Fitness went with Vin Diesel for the revamped issue. Nice choice. He’s a dude’s dude and his biceps are roughly the size of two (manly) watermelons.
    • We have to admit, the updated logo does look much better than the old one. Check out that fancy apostrophe! [Editor's note: You're f*ucking right I care about apostrophes.]
    • Both covers mentioned SEX once, but Zinczenko wins again if only because May’s headline was the ultra creepy “Get Your Crib Sex Friendly (And Lure Her to Your Lair).” Lure her to your lair? Is this Sex Offender’s Digest or Men’s Fitness?

Bravo ‘Newlyweds’ Alaska and Kim Dish on Reality TV Instafame

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While it was a bit more subdued than usual at Michael’s today with some of the glitterati off to Cannes and a few others up in Greenwich watching Prince Harry play polo (our invite must have gotten lost in the mail),  the usual mix of editors (Anne Fulenwider, Lucy Danziger) and media moguls (David Zinczenko) were in full power lunch mode celebrating each other’s successes and hatching their next big deals.

I was joined today by Kimberly Cherebin and Alaska Gedeon, stars of the new docu-series Newlyweds: The First Year, which premiered May 6 on Bravo. Also in attendance were the network’s PR marvels, Jennifer Geisser and Julia Nietsch, as well as the happy couple’s manager, Camille White Stern. The show is a hit, having snagged over 1 million viewers for the first episode. With Kimberly stuck in traffic en route from the studio where she was styling Justine Skye‘s new video, I got a chance to chat with Alaska first. I asked him what in the world would possess anyone to allow cameras to follow them during their entire first year of marriage. He told me he’d been absolutely opposed to doing the show at first, and Kimberly asked him “about six or seven times” before he finally agreed. Looking back on the experience (shooting wrapped earlier this year), Alaska said having the details of your daily life play out for all the world to see “forces you to raise the standard of who you are: how you treat others and especially how you treat your wife.” He then added brightly, “It’s like a mirror and like therapy.” So did he like everything he saw reflected back at him? “I just don’t think I’m that big of a jerk,” he said with a laugh. (After meeting him, I’m inclined to agree). “My sarcasm doesn’t always read well on camera.” He also told me that it wasn’t until after he viewed the scene where he and Kimberly discussed their bi-coastal marriage that he realized just how “heartbroken” Kimberly was at the prospect of their separation.

Alaska Gedeon, Kimberly Cherebin and Diane Clehane

When Kimberly arrived, I asked her why she was so enthusiastic about  doing the show, and she admitted that she didn’t exactly know what she was getting into. “At first, I thought it was one of those David Tutera>-type ‘planning your wedding’ shows, and I thought that would be fun, but it was nothing like that,” she explained. Once she did understand that she and Alaska would be agreeing to 10-hour shooting days over the course of year and be required to use their ‘Couples’ Cam’ on each other to capture intimate moments (not that kind, silly), she remained undaunted. “It seems like when you see marriages on TV you either see these fairy tales or something pretty terrible. We have really ‘extreme’ careers, and this was a chance to show how you balance it all.” 

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