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Posts Tagged ‘Denise Warren’

New York Times Set to Launch Lower-Priced Digital Subscription Option

DigitalMediaStrategiesLogoPicking up on a speech given today at the Digital Media Strategies conference in London by NYT executive vice president, digital products and services Denise Warren, journalism.co.uk’s Rachel Bartlett got the scoop on the first of several new digital products designed for more “price-sensitive” consumers. From her report:

Linda Zebian, manager of corporate communications, told journalism.co.uk over email that “NYT Now is the first of those products and will cost approximately $8 a month. Other entry level products in development focus on opinion and cooking.”

The $8 price tag will be $7 lower than the current lowest-priced digital subscription package, which carries a monthly charge of $15, she said. Zebian also added that products “above our current portfolio” in terms of cost will also be part of the mix.”

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NY Times Site Revamp Debuts January 8

The long awaited revamp of The New York Times’ website will take place on January 8. In an announcement, Denise Warren, the Times’ executive VP of digital products and services, said that the new NYTimes.com will be customizable, sleeker and faster than the current one.

The new site also gives the Times the ability to add digital products more easily. “With this redesign, not only are we refreshing the look and feel of our public-facing site, but we have also laid down the foundation that gives us the ability to regularly iterate and enhance the user experience on NYTimes.com,” explained Warren.

We’re excited about the change; especially the cleaner look. As we’ve already seen from previews of the site, there is a welcome influx of white space on the new version.

The Times said some users will be seeing the new site as early as today. If you’re one of the lucky ones, please send us some screenshots. We’d love to get a look at it.

New York Times Drops Paywall for Video

Like watching The New York Times’ videos? Well good news for all you cheapskates out there: It’s now free to do so. Videos viewed on NYTimes.com, NYTimes.com/video, the paper’s mobile site and apps, will no longer count toward the 10 article per month limit enforced on non-subscribers.

The move is part of a bigger plan to push video, said Denise Warren, executive vice president of the Times’ digital products and services group. “As we continue to tell stories through video and increase our offerings, we want to ensure NYTimes.com users can watch and explore our video content with ease,” explained Warren in a statement.

The Times’ live and on-demand videos are separated into several categories, Latest News, Style, Arts, Business, Opinion, Sports, Science, News/Times Cast, World, U.S. and Editor’s Choice.

New York Times Keeps Talking Cheaper Edition

The execs at The New York Times are apparently high on one day providing a cheaper subscription. The latest big name to tout the idea was Paul Smurl, vice president of NYTimes.com paid products.

Journalism.UK reports that Smurl told those gathered at the Digital Media Europe conference that the cheaper version could be priced as little as $10 or less. ”One of the things we are interested in is an entry-level product, as we’ve only penetrated a portion of users,” explained Smurl.

This is the second time we’ve heard about this low-priced version of the Times. In February, Denise Warren, the Times’ chief advertising officer and general manager of nytimes.com, broached the subject by claiming that the company is testing a cheaper version.

The only catch to this Low! Low! Low! discount price? It wouldn’t be the full Times. It’d be scaled down to several sections, like Theater and Home & Garden. You know, the sections no one reads. Kidding! There is no word on what sections the less expensive Times would include.

NY Times Launches Interactive Ads Just to Be Annoying

The New York Times, figuring that NYTimes.com wasn’t annoying readers enough, has launched a new interactive ad format. The system, called “Unveil,” is just that: When you drag your mouse across an ad, it changes to reveal a different image underneath. Fun!

The first advertiser taking advantage of Unveil is Sun Products. For its Wisk Deep Clean, each time you go over the ad with your cursor, an animated black light shows stains on a shirt that weren’t there before.

Denise Warren, NYTimes.com’s general manager, called Unveil an innovative way to “connect our advertisers with our highly engaged readers.” You’ll most likely describe Unveil as “Irritating distractions, dammit.”

New York Times is Testing a College Kids Edition

As the search for the almighty dollar continues, word is that the New York Times is currently testing out new products, and one of those is an edition that would target college students.

Forbes reports that Denise Warren, the Times’ chief advertising officer and general manager of nytimes.com, admitted the paper is currently measuring “the potential for an entry-level product.”

A spokesperson then confirmed that to Forbes:

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New York Times Names General Manager of Video Production

Rebecca Howard has been named general manager of video production for the New York Times; a new role at the company. Howard comes to the Times from AOL Huffington Post Media Group, where she served as head of video development since 2010.

“Video journalism is an essential and growing component of our news report,” said Jill Abramson, executive editor of the Times, in a statement. “We will rely heavily on Rebecca’s experience in creating engaging and quality content as we expand our excellent video offerings.”

Howard’s appointment is effective February 18. She will report to Abramson and Denise Warren, general manager of NYTimes.com and senior vice president and chief advertising officer of The New York Times Media Group.

The New York Times’ New iPad Website Could Mean End of Apple App

The New York Times has launched an HTML 5 web app (app.nytimes.com) for the iPad. The app is available to subscribers and organizes content in four ways: Times Wire, a live feed of the latest news and media; All Sections, which is pretty self-explanatory; Trending, a collection of the hottest Times articles on Twitter; and Today’s Paper, an assortment of the day’s offerings, just like they appear in print.

By providing a way to get the Times on the iPad other than the Times’ app, it’s worth wondering if this is step one in the paper’s plan to abandon its iOS app completely. The Times has to pay Apple a whopping 30 percent of its app earnings for using Apple’s subscription service, so directing readers to a web app would cut that cost out.

Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, said in a statement that “We are working constantly to develop new products that distribute our content in innovative ways, and this web-based app is just one example of that.”

We’ll see if it’s also an example of the Times dodging Apple’s fees.

The New York Times Revamps Videos

The New York Times has given its video homepage — nytimes.com/video — a facelift. The new look features a larger player and easier navigation.

The player sits in the middle of the page and all videos are found above that. The videos are now grouped into 11 subjects, including News/TimesCast, Editor’s Choice, World, U.S., Business, Science, Opinion, Arts, Style, Sports and Latest News.

“As more and more readers rely on video as a source for news, we are confident this new experience will deliver the best of The Times’s video with its clean design, easy-to-use navigation and larger format,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group, and general manager, NYTimes.com. “With this enhanced product, our viewers can thoroughly engage with our videos, explore our vast archives and perhaps discover content they were not expecting to find. It’s just another way for our audience to experience our journalism.”

The updated video page is available across all digital formats.

New York Times Looks Outside for New CEO to Throw Millions At

The search for the new CEO of The New York Times Company has begun. Bloomberg reports that the Times has hired Spencer Stuart — a recruiting firm that his been used by companies such as AOL and Hewlett-Packard — to find the replacement for Janet Robinson.

The early word is that the lucky person won’t come from inside the Times, which is bad news for Chief Advertising Officer Denise Warren and Times Media Group’s President and General Manager, Scott Heekin-Canedy.

If you’re wondering why we say the new CEO will be “lucky,” you obviously haven’t been paying attention to The Sweet Life O’ Robinson.

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