At Magazine Publishers of America’s “Find Yourself In Magazines” event for those seeking to enter the industry, the mantra from industry panelists was one of encouragement: Magazines, they promised, are not going anywhere. On Friday, nearly 100 job-hungry college students and recent graduates crowded the Time & Life building for the event, designed to deliver guidance from magazine pros in editorial, marketing and sales.
Speakers included Parents executive editor and Ed2010 founder Chandra Turner, who’s been sharing her advice a lot these days. In a keynote speech referencing the doom and gloom of recent mass media layoffs — Turner herself was let go when CosmoGirl! folded last October — she said the industry’s current state was simply the next step in magazines’ ongoing evolution. “I don’t think that this is the end of magazines,” she said. “We’ve had magazine genres die and come back, die and come back. Now, I think [the industry is] changing to be more tailored magazines, more niche magazines.” She supplemented the prognosis with seven upbeat predictions for 2009.
So, what should mag-industry newbies expect?