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Posts Tagged ‘Jonelle Procope’

Elizabeth Vargas, Harold Ford and the Latest on The Matrix Awards

Lunch At MichaelsI was joined today by Liz Kaplow, president and CEO of the eponymous marketing communications firm she started in 1991. Kaplow’s client list is full of industry leaders, including Target, Unilever, Timex, CVS and Laura Mercier. I’ve known Liz forever and seen her in this very dining room presiding over many a power lunch — the last time with Microsoft executives who were meeting with her to talk about the latest technological innovations from Skype, another client. We chatted briefly that day and realizing we’d never had a proper sit down, decided then and there to make a date. So here we are. In preparing for our lunch, I did a quick read through of Kaplow’s website and was blown away by the awards and accolades that Liz and her team have collected recently. The New York Observer ranked Kaplow No. 13 on their inaugural PR Power List last year. Kaplow’s “Branded Journalism” program with Skype was named one of the top global PR campaigns of 2013 by The Holmes Report (which also named Kaplow Consumer Agency of the Year in 2011). And to think all this started because, Liz told me, “I wanted to have more flexibility to be with my kids” when her two daughters were growing up.

Liz Kaplow and Diane Clehane

Liz Kaplow and Diane Clehane

Liz opened her own agency in 1991 with the costume jewelry company Monet as her first client and quickly added to that list with forward-thinking strategic planning. By the mid-90s, Kaplow ventured into the technology sector with iVillage as a client. “We didn’t have the technical background, but we understood women and how to reach that consumer — we won the business while we were in the room doing the pitch.” Over the past two decades, Liz has become one of the most respected women in PR and is known for her approach in developing and executing marketing and public relations campaigns across all platforms that connect her clients’ brands with consumers through, as she likes to say, “the art of storytelling.” As she explained it: “Every brand has a different story to tell and today they want to tell it through all different platforms.” With that as a guiding principal, Kaplow has focused on integrating social media and emerging technologies with well-established media platforms to ensure clients’ get the maximum impact from their PR campaigns. “PR has to be much more holistic today,” she told me. “Traditional print media is still very, very important as a third party and ‘earned’ versus ‘paid’ media. Clients say the power of influence comes in very different ways. There is not a one-size-fits-all strategy. Every client needs a customized approach.”

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Sandra Lee Serves Up a New Magazine and Novel; Hoda Kotb Celebrates Book Number Two with Today Show Gang

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Every time I think it can’t get anyone more Fellini-esque at 55th and Fifth, another Wednesday at Michael’s proves me wrong. All that was missing today was a lion tamer and clown shot out of a cannon. There were so many ‘acts’ going on simultaneously I hardly knew where to look.

While I dined with Food Network star Sandra Lee (and tried my best to hear her over the roar of the crowd even though we were sitting next to each other), there was an intimate party of 20 for Hoda Kotb being thrown by her Today show co-host Kathie Lee Gifford.  The gals were celebrating the release of Hoda’s new book, Ten Years Later: Six People Who Faced Adversity and Transformed Their Lives (Simon & Schuster).  Hoda and Kathie Lee, who spend more time together than most married couples, looked fresher than springtime in Crayola colored (sleeveless!) dresses and were the first to arrive for the noontime fete. Minutes later, the back corner of the front room was jammed with members of the Today show, as well as plenty of well-dressed gals who were there to toast Hoda. The gang was really whooping it up and, of course, a camera man was there to capture it all for posterity or, more likely, for tomorrow’s fourth hour of Today.

I arrived a few minutes before noon to meet Sandra Lee and she came right in the door behind me. After spending just a few minutes with her, it’s easy to see why the creator of the phenomenally successful Semi-Homemade brand is one of the Food Network’s biggest stars. She’s the in-the-know girlfriend who everyone wishes they had.  Within minutes, we were trading tips on our favorite places to shop for bargains. For cake decorating, hers is New York Cake & Baking  on 22nd and Sixth for the most divine sugar roses — “You can get a whole batch for under $10!”

Diane Clehane and Sandra Lee

She arrived laden with proofs for the next issue of her new magazine with TV Guide Magazine named — what else? – Sandra Lee. They’ve already published a Christmas issue, and the January/February “Love” issue is out now. EIC Sandra is in the midst of editing the Easter issue and told me she was trying to explain to a male staffer earlier today why birds’ nests made from shredded coconut should be dyed green instead of brown. It’s all in the details. As the faithful viewers of Semi-Homemade with Sandra Lee (now in its 15th season!) know, no one does holidays like her. (“I am working on my latest Cher incarnation. Every Halloween I have to do Cher!”) The Emmy winner covers it all  from the recipes to the cocktails to her trademark ‘tablescapes’ (my personal favorite) to help viewers enjoy entertaining at home without the heavy-handed pretense, over the top expense or work intensive preparation that no one has time for anyway. When I asked her where he love of holidays came from she told me, “When I was a child we didn’t celebrate holidays so when I was 18, that was it. It was Halloween, Christmas and Easter every day.”

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