Could 62-year-old Eric Thorkilsen, formerly with Martha Stewart Living and This Old House magazine, show AOL’s Patch the way it should have been scaled? That’s one of the underlying and very intriguing questions that frames Tim Loh‘s recent piece in Greenwich Time about the Edible Feast CEO.
From a home office in New Canann, CT with a great view, Thorkilsen watches over a network of 90 U.S. and Canadian regional magazines covering the topic of locally grown, farm-to-table food. The company launched a decade ago in Ojai, CA as Edible Communities; Thorkilsen bought a controlling interest last year and currently manages a virtual staff of 15. There’s also a 13-episode PBS spinoff in the pipeline:
“We’re trying to be the go-to, first leader in this space,” Thorkilsen says. “If we do our job right, we’ll be important to the marketers that want to reach those households. And it’s not just about food, it’s about the cars they drive, it’s about the appliances they have, the kitchen cabinets they buy. It’s everything.”