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Posts Tagged ‘Next Media Animation’

Next Media Animation Production Cycle Reduced to a Ridiculous Two and a Half Hours

Whether it’s Mayor Rob Ford or President Barack Obama, the gang at Taipei’s Next Media Animation has turned spoofing breaking and current news events into one fine, accelerated science.

From a recent report on All Things Considered:

Animation is painstaking, time-consuming work. When it first started seven years ago, the animation staff produced one story a day. But after years of trial and error, Next Media, which now employs 200 animators, perfected its pipeline to the fastest it’s ever been — going from story conception to a finished product in less than 2 1/2 hours.

NMA presently cranks out more than four dozen animations per day. Their YouTube channel registers 40-million-plus views per month.

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The ‘I Quit Girl’ Hangs Out with Carson Daly

The Next Media Animation saga of Marina Shifrin is a story tailor-made for TODAY‘s new “Orange” guy. And so, this morning, there she was, recounting the madness to Carson Daly.

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Shifrin told Daly she is still mulling over a job offer by The Queen Latifah Show as a west coast based digital content producer (the show films on the Sony Studios Culver City lot). From Taipei… to LA… to Manhattan, all thanks to a creative resignation.

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Next Media Animation Responds to Mizzou Quitter

Earlier this week on Romenesko, yours truly commented as follows: “How long before NMA animates this?” The answer: about 36 hours.

Although in this case, Next Media Animation brass in Taipei, Taiwan took the unusual extra step of going live-action. It’s just the kind of response you would expect from NMA after one of their employees, Marina Shifrin, a University of Missouri journalism school grad, made waves with her taped resignation to the sounds of Kanye West‘s “Gone.”

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