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Posts Tagged ‘Nicole Stagg’

Party Photos: Monday’s Mediabistro Women’s Magazine Editors Panel

dessert panel.jpg

From left: Hearst‘s Nicole Stagg, Jennifer Salant of Glam Media, Newser.com‘s Caroline Miller, Caroline Little CEO North America of Guardian News & Media, Lonny founder Michelle Adams and comedienne Sara Benincasa

Monday night Mediabistro.com hosted Dessert & Discourse, a panel and discussion for women’s magazine editors.

While panelists and attendees talked about the digital future of the magazine industry, our photographer clicked away. Now you can see all the photos here.

VIDEO: Women’s Magazine Editors Lead The New Media Movement

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Learning To Take A Risk: Mag Editors Meet To Discuss The Move From Print To Digital

dessert.jpgThe move from print to digital publications was the topic of the moment at mediabistro.com’s annual event for women’s magazine editors last night at ilili. (But really, isn’t it the topic of the moment at every media event these days?)

On hand to discuss were some female leaders in the digital field: Michelle Adams, the founder of new online shelter magazine Lonny; Caroline Little, former CEO of The Washington Post Co.’s digital side and current CEO of North America for Guardian News & Media; Newser co-founder and editor-in-chief Caroline Miller; Glam Media’s Jennifer Salant and founding editor of Hearst‘s Delish.com and RealBeauty.com, Nicole Stagg. We also ran into lots of online editors like Betsy Fast from InStyle.com and Julie Hochheiser from Seventeen.com (now senior Web editor of Hearst‘s Teen Network) and we shared a table with Folio Associate Editor Vanessa Voltolina, WWD Senior Accessories Editor Roxanne Robinson-Escriout, BusinessWeek.com Community Editor Diane Brady and Barbara Brody and Annemarie Conte from Woman’s Day.

Over dessert and coffee, moderator Sara Benincasa steered the conversation on topics about the changing face of content in the digital space, monetizing content like video and some of the challenges facing an industry that needs to change the way it thinks in order to survive.

Here are some highlights from last night’s discussion:

When asked what metrics are most important to them, all of the panelists said they were concerned with “engagement.”

“I usually look at page views or time spent on the site, although when looking at page views I’ll focus on how much content each person is reading,” Stagg said. “We want to deliver impressions.”

“The fantastic number of numbers are overwhelming,” Miller added. “It’s terrifying that you know way to much about what people are doing. With print magazines, you know so little. Online, you know so much it can be debilitating.”

Later, Miller called print advertising “a big con” because you can’t tell if anyone is actually noticing it and basing decisions on it, yet print advertising is much more expensive for marketers to buy than digital ads, which can provide real time metrics.

Panelists were also asked if they would ever consider setting up a paywall or subscriber-based model for their sites. The answer: a resounding no.

Little said paywalls are “bad news for news.” However, she thought up one example where paying for content would attract readers. “If I needed to read about one topic and every day I searched through several news sources for information about this topic and instead it could be delivered in a quick and easy way, I would be willing to pay for that. Because it would save me time,” she said.

The panelists also agreed they would prefer provocative content that generated comments, even if it was only provocative in order to draw commenters. “The commenters are often as interesting as the content,” Miller said.

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Women’s Mag Editors Meet To Discuss Launching Online Publications

mb mag editors.jpgOn Monday, mediabistro.com is holding its annual event for senior level women’s magazine and online editors. Every year the invite-only event brings together women working in the industry to swap stories and compare experiences. Its panels have previously featured editors in chief like Janice Min and Cindi Leive.

But this year, due to the significant changes that have occurred in the past year in the media and magazine worlds, the event is welcoming high profile editors who have left print publications to launch online publications — with a few representing this growing group by speaking on a panel at the event.

The event, which will include a networking cocktail hour with the panel held afterward over dessert, will feature panelists Caroline Little, the CEO of Guardian North America; Caroline Miller, the co-founder and editor-in-chief of Newser; Nicole Stagg, founding editor of Hearst‘s new beauty focused Web site RealBeauty.com; Jennifer Salant, VP of business development at Glam Media and Michelle Adams, a former editor at the now-defunct Domino who recently launched online shelter and lifestyle magazine, Lonny.

The whole event will be emceed by comedienne Sara Benincasa, who gained national notorteity last year thanks to her Sarah Palin impersonations. Benincasa will keep panelists on track with discussions about current projects, the challenges of online content, the benefits of leading an online pub, incorporating multimedia and what all of these new digital publications mean for print editors’ futures.

Attendees will also be encouraged to discuss pressing topics with tablemates, thanks to discussion topics provided at each table. “It’s something we do every year and everyone really likes it,” explained Carmen Scheidel, director of education, events and multimedia content at Mediabistro, who planned the event. “It’s like an ice breaker that’s not corny.”

Between the cocktails, dessert and free-flowing discussion, it sounds like everyone has lots of fun at these events, year after year. Don’t believe us? Check out some pictures from last year.

Although the event is closed to the public, it’s not to late for you to grab a seat. Senior level magazine or online editors can email mediabistro’s events department for ticket information.

Hearst Promotes, Reorganizes Digital Staff

hearst logo.jpgYesterday, Hearst Magazines announced a slew of promotions and changes within its digital arm Hearst Magazines Digital Media.

First, the company announced that several Web editors would be taking on additional responsibilities, like Nicole Stagg, who is leading Hearst’s new beauty-focused site RealBeauty.com. Stagg, formerly senior director of content & product strategy, will also be overseeing GoodHousekeeping.com and two new projects in addition to her work on RealBeauty.com.

Other Web editors who have received promotions include Eric Gillin, who is now overseeing Cosmopolitan.com, Esquire.com and TheDailyGreen.com; Ashley Parrish, who now will be in charge of MarieClaire.com, Redbookmag.com, HarpersBazaar.com, TownandCountrymag.com and the Hearst Teen Network; Deanne Hess, who will be a director at RealBeauty.com; Brenda Schmerl, a senior Web editor at QuickandSimple.com who will now also be working on Delish.com; Andrea Lavinthal, who has been promoted to senior beauty editor at Cosmopolitan.com and will also work at RealBeauty.com; and Julie Hochheiser, former senior Web editor at Seventeen.com who will now work as senior Web editor for the Hearst Teen Network overseeing all of Hearst’s teen-related online content.

In addition, Colleen Noonan and Kimberly Lau were both promoted to executive director roles. Noonan will oversee Web site design and Lau will now be in charge of business development and partner relations. And Julie Christie, Tammy Tibbetts and Erin Dailey have also been shuffled around the digital group. Christie and Dailey are now directors, while Tibbetts, who formerly contributed to the editorial team for Hearst’s teen sites, has joined the network programming team.

With these changes and the launch of RealBeauty.com earlier this month, Hearst has emphasized its commitment to growing and expanding its digital properties.

“We’re pleased to be expanding the roles of these eleven outstanding members of the digital media team at Hearst,” said Chuck Cordray, SVP and general manager of Hearst’s digital unit. “They have all been instrumental in making our online business a success and we’re confident that they will shine in their new roles.”

Earlier: Hearst Capitalizes On Beauty Advertising Market With RealBeauty.com

Hearst Capitalizes On Beauty Advertising Market With RealBeauty.com

real beauty.jpgHearst is looking to capitalize on one of its largest advertising categories with the launch of a beauty-focused site next month.

Today, the publisher of women’s magazines like Cosmopolitan and Redbook announced its newest digital venture: RealBeauty.com. The site will launch next month in beta, with the official launch coming in November with the introduction a feature called “The Beauty Book.”

“Beauty Book” will be a personalized make-over tool that will give users customized beauty and wellness info and tips, as well as product recommendations and advice. The feedback will be based on characteristics submitted by users including age, ethnicity and hair color, as well as certain preferences for products and the like. Users can then carry their Beauty Book over to other Hearst Web sites as well as social networking sites like Facebook.

The site’s founding editor Nicole Stagg said the idea arose out of women’s desire to find a “highly personalized beauty site that covers all aspects of beauty.”

Hearst already owns a number of online properties like shopping community Kaboodle, RealAge and Delish. And Hearst’s women’s, fashion and beauty and teen networks rank in the top 10 of all ad-focused sites in those categories, according to ComScore.

Full release and more details about RealBeauty.com after the jump

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Delish.com Announces New Executive Hires

Delish09.23g.08.pngDelish, the new online food venture Hearst Magazines Digital Media
and MSN that we told you about last month, has announced that they are adding some new executives to their line-up.

Elizabeth Shepard will join Delish.com as executive director taking over from the site’s founding editor, Nicole Stagg. In addition Delish.com will also officially welcome editorial team members Karen Berner, senior editor; Sara Schwartz, associate editor; Kiri Tannenbaum, contributing editor; and Allison Stedman, video producer, all of whom have been a part of the site’s development from the get go. Full release after the jump.

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