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Posts Tagged ‘Pitchfork’

Pitchfork Founder on the Loss of Music Magazines

Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.

In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber discusses what the success of sites like his means for print music magazines.

“I think if you’re going to be able to do a print publication that works in 2013, it has to really take advantage of that format, and the things that that format offers that are much more difficult to execute on the Web are having really expansive, beautiful layouts for your articles and features and making it feel like a desirable object.”

He continued, “It used to be that when you picked up a music magazine in, like, the 90s there was all this cheap, chintzy content thrown in there and goofy sidebars and just sort of filler, almost. And it’s really just not an option anymore. I feel like if people are willing to make an investment in a music magazine — or in a magazine of any sort, currently — they want something that feels substantial and feels significant. It’s not a joke. It’s a real thing.”

Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Pitchfork Founder to Bloggers: ‘Be willing to work for a long period of time for just the love of it’

Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.

In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber says that aspiring entrepreneurs should “be willing to put in the work for a long period of time for just the love of it.”

“Today, more so than any other time, it seems really difficult to make a living in the media, especially in the music media,” he explained. “It’s just so crowded, and at this point the publications that are really able to establish themselves are the ones that are the most passionate and the most relatable. I find that the publications I tend to connect with most are ones that are, in many cases, written by a single voice, somebody who has a really interesting viewpoint or perspective.”

Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?

Please Tell Us if Pitchfork’s New Site is a Joke or Not

Pitchfork, the mind numbingly self-important music site that covers bands whose members think wearing winter hats inside is socially acceptable, is launching a new site called Nothing Major. We think. That’s where you come in.

We need your help determining if Nothing Major is a joke or not, because judging by Pitchfork’s description of it, it’s either a hilarious parody or yet another worthless hipster hangout. Here are some highlights from the post announcing the new site. Read them and then give us your take on it.

Nothing Major is:

An online destination covering emerging visual culture.

This is the from the first line of Pitchfork’s description, and it’s fantastic! Is visual culture just emerging now? Because we thought it had been around for a long time. Actually, wait. What is “visual culture?” Are they talking about porn? We think they’re talking about boobs and butts. Is that what you think too? Maybe don’t answer that.

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