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Posts Tagged ‘Redbook’

The Cut Adds Editor, Redbook Names Associate Publisher

A couple moves to note involving New York’s The Cut and Redbook. Details are below.

    • The Cut has named Véronique Hyland fashion news editor, a new role at the site. Hyland comes to The Cut from Elle, where she served in the same role for the past two years. She previously worked at Harper’s Bazaar and WWD. At The Cut, Hyland will be tasked with expanding the site’s breaking news coverage.
    • Heidi Edelstein is joining Redbook as associate publisher of marketing. She comes to the magazine from Time Inc., where she served as executive director, integrated marketing since 2004.
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Jayne Jamison Named VP and Publishing Director of Seventeen and Redbook

Jayne Jamison has been named vice president and publishing director of Seventeen and Redbook magazines, a new role at Hearst Magazines. Jamison was most recently vice president, publisher and chief revenue officer of Seventeen, a role she had held since 2003. This marks a return to Redbook for Jamison, as she was with the magazine from 1997 to 2003.

Seventeen is the number one teen magazine in the market and Jayne has taken it to new heights, achieving tremendous advertising growth, up more than 11 percent in the first half of 2013,” Michael Clinton, Hearst Magazines’ president, marketing and publishing director, said in a statement. “Her relationships and experience in fashion and beauty are a great asset as she adds the new, style-focusedRedbook to her responsibilities.”

Jamison is taking over Redbook’s publishing duties from Mary Morgan, who is leaving Hearst Magazines.

Score Up to $2 Per Word at the New Redbook

The 110-year-old Redbook is getting more than just a redesign. “I think it’s better to call it a complete re-imagination of the brand or a total brand reset,” said editor-in-chief Jill Herzig. “There are redesigns and there are redesigns, and this one not only changed how the magazine looks, but how it’s focused.”

With the change in focus comes new opportunity for freelancers. The women’s glossy is beefing up its fashion and beauty coverage, so editors are on the lookout for new writers who can cover those topics. The sections that cover personal finance, health and entertaining are also ripe for pitching, and the whole book is sprinkled with intimate personal essays.

Get more info at How To Pitch: Redbook. [Mediabistro AvantGuild subscription required]

Score Up to $2 Per Word at the New Redbook

The 110-year-old Redbook is getting more than just a redesign. “I think it’s better to call it a complete re-imagination of the brand or a total brand reset,” said editor-in-chief Jill Herzig. “There are redesigns and there are redesigns, and this one not only changed how the magazine looks, but how it’s focused.”

With the change in focus comes new opportunity for freelancers. The women’s glossy is beefing up its fashion and beauty coverage, so editors are on the lookout for new writers who can cover those topics. The sections that cover personal finance, health and entertaining are also ripe for pitching, and the whole book is sprinkled with intimate personal essays.

Get more info at How To Pitch: Redbook. [Mediabistro AvantGuild subscription required]

Redbook Gets an Update

Redbook is getting a new look and focus, starting with its April issue. Adweek reports that the magazine’s logo has changed and the layout of the cover is brighter and more product-heavy. Inside, Redbook has cut parenting tips and added more fashion, style and beauty coverage.

Is it going to work? Well, according to Jill Herzig, editor-in-chief of Redbook, the magazine’s recently added “50 Under $50″ shopping shopping feature is its most popular section, and beauty items are consistently the most read posts on the title’s site.

Giving readers more of what they like is always a good idea, but just a heads up: Herzig said that another casualty of the revamp is crockpot recipes. Go ahead and mourn this change, but then please, move on. You can do it. We know you can.

Redbook Adds to Editorial Staff

Redbook editor-in-chief Jill Herzig has announced a trio of appointments to the editorial team. Leslie Robarge and Sarah Smith join the magazine as deputy editors, while Tiffany Blackstone has been promoted to deputy editor.

Robarge comes to Redbook after a stint at Bon Appetit, where as project manager she developed a line of branded small appliances, cookware, and kitchen tools exclusively sold on HSN.  Prior to that, Robarge was  freelance writer whose articles appeared in several periodicals including The New York Times Magazine, InStyle, and BusinessWeek. Earlier in her career, she was a senior editor at Glamour.

Smith most recently was editorial director of KIWI. During her tenure, the brand won two Folio Eddie awards. She was also a senior editor at Parenting and news editor at Psychology Today.

Blackstone has been a senior editor at Redbook where she edited the ASME-nominated Would You Get a Mommy Tuck? Prior to joining Redbook, Blackstone was a freelance writer for Glamour, Self, and Essence.

Redbook Adds Mini-Mag Titled ‘Kidbook’ That Kids Probably Won’t Like

Redbook’s readers are women who have kids, so naturally the magazine is going to try to take advantage of that in any way possible. The latest idea is something called “Kidbook,” a mini-mag that will be included in the November issue of Redbook.

Despite the title, Kidbook will not be something kids will enjoy. Unless the young one is teething, and in which case he or she might appreciate gnawing on the thing. No, according to Adweek, Kidbook will be for Redbook readers and it will feature items like tips for decorating and ideas for kids Halloween costumes. You know, things you’d probably already find in Redbook.

So why is Redbook launching Kidbook? Ads! The mini-mag gives companies another way to squeeze in ads, and it worked: Kidbook has nine advertisers, five of which are new to Redbook. We know, you’re thinking “Ugh, more ads.” But ads keep magazines afloat, so don’t complain.

Think Service-y To Cinch A Redbook Byline

This glossy prides itself on being the only American mag that speaks to a key demographic: wives and moms, women who want to celebrate — not just survive — the young family years. So editors are looking for service-y pieces to guide these women in their 30s and 40s through a “happy but hectic life stage.”

That includes a wide variety of topics, like health, money and food, along with features on marriage, relationships, family and amazing ‘real woman’ stories. And freelancers get full rein of the the majority of the glossy, including a philanthropy page titled ”Be Part of the Solution.”

For editors’ contact information and more on open sections, read How To Pitch: Redbook.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Think Service-y to Cinch a Redbook Byline

This glossy prides itself on being the only American mag that speaks to a key demographic: wives and moms, women who want to celebrate — not just survive — the young family years. So editors are looking for service-y pieces to guide these women in their 30s and 40s through a “happy but hectic life stage.”

That includes a wide variety of topics, like health, money and food, along with features on marriage, relationships, family and amazing ‘real woman’ stories. And freelancers get full rein of the the majority of the glossy, including a philanthropy page titled ”Be Part of the Solution.”

Get more details in How To Pitch: Redbook.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Redbook Makes Several Moves

Redbook has made a few moves today. Julie Arkin has been named Associate Publisher, Sales. Arkin was most recently a consultant with Hearst Home Group, and prior to that she was an Associate Publisher of Lucky.

Robyn Mait Levine, most recently an Executive Director, Integrated Marketing, at Redbook, has been promoted to Associate Publisher, Marketing. She has been with Redbook since 2006.

Additionally, Katie Demetriou has been named Advertising Director. Demetriou was most recently Midwest Director, a position she had held for the past six years.

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