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Posts Tagged ‘Redbook’

Redbook Adds Mini-Mag Titled ‘Kidbook’ That Kids Probably Won’t Like

Redbook’s readers are women who have kids, so naturally the magazine is going to try to take advantage of that in any way possible. The latest idea is something called “Kidbook,” a mini-mag that will be included in the November issue of Redbook.

Despite the title, Kidbook will not be something kids will enjoy. Unless the young one is teething, and in which case he or she might appreciate gnawing on the thing. No, according to Adweek, Kidbook will be for Redbook readers and it will feature items like tips for decorating and ideas for kids Halloween costumes. You know, things you’d probably already find in Redbook.

So why is Redbook launching Kidbook? Ads! The mini-mag gives companies another way to squeeze in ads, and it worked: Kidbook has nine advertisers, five of which are new to Redbook. We know, you’re thinking “Ugh, more ads.” But ads keep magazines afloat, so don’t complain.

Think Service-y To Cinch A Redbook Byline

This glossy prides itself on being the only American mag that speaks to a key demographic: wives and moms, women who want to celebrate — not just survive — the young family years. So editors are looking for service-y pieces to guide these women in their 30s and 40s through a “happy but hectic life stage.”

That includes a wide variety of topics, like health, money and food, along with features on marriage, relationships, family and amazing ‘real woman’ stories. And freelancers get full rein of the the majority of the glossy, including a philanthropy page titled ”Be Part of the Solution.”

For editors’ contact information and more on open sections, read How To Pitch: Redbook.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Think Service-y to Cinch a Redbook Byline

This glossy prides itself on being the only American mag that speaks to a key demographic: wives and moms, women who want to celebrate — not just survive — the young family years. So editors are looking for service-y pieces to guide these women in their 30s and 40s through a “happy but hectic life stage.”

That includes a wide variety of topics, like health, money and food, along with features on marriage, relationships, family and amazing ‘real woman’ stories. And freelancers get full rein of the the majority of the glossy, including a philanthropy page titled ”Be Part of the Solution.”

Get more details in How To Pitch: Redbook.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Redbook Makes Several Moves

Redbook has made a few moves today. Julie Arkin has been named Associate Publisher, Sales. Arkin was most recently a consultant with Hearst Home Group, and prior to that she was an Associate Publisher of Lucky.

Robyn Mait Levine, most recently an Executive Director, Integrated Marketing, at Redbook, has been promoted to Associate Publisher, Marketing. She has been with Redbook since 2006.

Additionally, Katie Demetriou has been named Advertising Director. Demetriou was most recently Midwest Director, a position she had held for the past six years.

Men’s Journal Names New Publisher

In late January, Michael Wolfe, Publisher of Men’s Journal, left the magazine for The Week. Since then there has been a void at Men’s Journal, but it has now been filled: Chris McLoughlin has been named Publisher.

McLoughlin comes to Men’s Journal from Redbook, where he served as Associate Publisher since 2009.

Prior to Redbook McLoughlin worked at Condé Nast as Executive Director, Sales and Marketing of GolfDigest.com, Publisher of Golf for Women, Associate Publisher of Condé Nast Traveler and Associate Publisher of Golf Digest.

Redbook Names New Beauty Editor

Redbook has named Victoria Kirby as its new Beauty Editor. Kirby most recently worked as Editorial Director for Makeup.com, where she was responsible for all of its content.

Prior to that, she was Editorial Director at Allure, from 2006 to 2010.

Jill Herzig, Editor-in-Chief of Redbook, says that Kirby’s first day will be April 13th.

Redbook Announces Changes

Mary Morgan, Vice President, Publisher and Chief Revenue Officer at Redbook, has named Caroline Casey as Account Director, Beauty and Consumer Products. Casey will be managing several accounts at her new position, including Avon and Revlon.

Additionally, Redbook has promoted Katie Bohan to Senior Beauty and Consumer Products Director.

Morgan said of the news:

We are thrilled to welcome Caroline to the Redbook team and to congratulate Katie on this exciting new chapter in her career. With such seasoned sales professionals, Redbook will continue to deploy the most talented and strategic team in the business.

Ladies’ Home Journal Strengthens Editorial Team

ladieshomej.jpgToday saw some additions to the Meredith Corp. title Ladies’ Home Journal, and for this living magazine it’s not all about a new sales or marketing staff.

Three employees — Julie Bain, Jessica Brown and Amanda Wolfe — were either shifted or promoted to a new editorial positions, while Beth Roehrig will be joining the staff as the new home editor. Previously, Roehrig worked at such titles as Country Living, Marie Claire and Redbook. Bain is returning to her position as health and consumer service director from features editor, and Brown will be taking over her post in features.

What’s interesting about the LHJ moves is that with the exception of Wolfe, who moved into the position of senior editor (and who previously was working with the magazine’s online brand), the rest of these women come from a purely editorial background, something we see less of every day in the melding of traditional print and new media. Meredith ended out 2009 with one of the best track records of the year, so let’s hope that they’re tried-and-true system continues in this decade.

More hiring details, after the jump

Previously: Meredith Turnaround Wins Publisher Of the Year

Full press release below.

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Redbook Adds Six Monthly Columnists

RBK Dec NS.jpgWomen’s magazine Redbook is expanding its personal advice sections with the addition of six new monthly columnists for the new year.

Mommy blogger Alice Bradley, personal finance expert Beth Kobliner and health and Lisa Lillien, also known as “Hungry Girl,” will make their debuts in Redbook‘s January 2010 issue, while women’s health specialist Alice Domar and OB-GYN Hilda Hutcherson will feature columns in the Feburary issue.

Also in February, Redbook will introduce a column from a stay-at-home dad, Aaron Traister, “who will offer his thoughts on men, women, marriage and family” in a column called “The Whys Guy,” the magazine said.

Previously: Redbook Pays Tribute To The Simple Joys of Beauty

Redbook Pays Tribute To The Simple Joys Of Beauty

RBK Dec NS.jpgThis morning, we were lucky enough to attend the sixth annual Redbook MVP Beauty Awards breakfast, possibly the one day a year where fully made-up women gather at 8 a.m. to celebrate beauty products and score a very impressive swag bag.

Redbook publisher Mary Morgan and editor-in-chief Stacy Morrison were on hand to welcome guests, which included reps from all of the beauty product makers who received awards, from Cover Girl to Avon to Sally Hansen and perfumier Coty. The awards themselves, announced by beauty director Cheryl Kramer Kaye and beauty editor Krista Bennett DeMaio, highlighted “life’s little luxuries,” or small comforts that women find in pampering themselves, even in the midst of a recession. And they’re right: don’t underestimate the power that a $7 lipstick has to lift your mood.

After the jump, some photos of today’s breakfast event

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