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Posts Tagged ‘Rodale’

Cameron Connors Named Publisher of Popular Mechanics, Rodale Promotes Two

Hearst Magazines and Rodale made a few announcements involving publishers this morning. Below are the details.

  • Cameron Connors is returning to Hearst as publisher of Popular Mechanics. Connors comes to the magazine from Paper Communications, where he served as president since June of 2013. Prior to that he spent two years at Condé Nast. He served as director of marketing services for Hearst Digital Media from 2008 to 2010.
  • Men’s Health publisher Ronan Gardiner and Women’s Health publisher Laura Frerer-Schmidt have added vice president to their roles. Gardiner has been publisher of Men’s Health since 2011 and Frerer-Schmidt was named publisher of Women’s Health the same year.
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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Scott Schulman Named President of Rodale

Scott Schulman GScott Schulman, a Dow Jones veteran, has been named the new president of Rodale. Schulman comes to Rodale from Dow Jones, where he had been since 1999. He most recently served as president of Dow Jones’ corporate markets group.

“Scott is the right president at the right time for our company,” said Maria Rodale, CEO of Rodale, in a statement. “He not only understands the business of digital content, but also is comfortable and adept at making the bold moves necessary to significantly drive revenue and profitability.”

Schulman will report to Rodale. His first day is October 28.

Rodale Names First CTO

Rodale has named Bobby Chowdhury its first dedicated chief technology officer. Chowdhury comes to the company after spending four years with Condé Nast as its vice president of engineering and digital technology. Prior to that he was CTO of United Media & Scripps Ventures for 15 years.

“As we begin an important year for the company, Bobby’s valuable expertise and management background will help us turn our IT infrastructure into a strategic asset,” said Anthony Astarita, Rodale’s general manager/senior vice president of digital and new brand development, in a statement. “His entrepreneurial spirit coupled with his deep knowledge of software development and back-end systems management for media companies and VC-backed startups make him a key partner for our business.”

Chowdhury’s appointment is effective immediately.

Execs Leave Condé and Rodale for Say Media

Say Media has hired two execs from Condé Nast and Rodale. Kate Lewis has been named senior vice president, editorial director and Tim Koorbusch will serve as vice president of U.S. sales.

Lewis comes to Say Media from Condé Nast, where she served as senior executive director of human resources. Prior to that Lewis was managing editor of Self. At Say Media, Lewis will guide the editorial direction of the company’s many sites, including xojane.com and gdgt.com.

Koorbusch was most recently associate publisher of Men’s Health. Prior to that he was advertising director for The Week.

“Both Kate and Tim have unparalleled experience,” said Kim Kelleher, president of Say Media, in a statement. ”Kate has managed some of the most renowned editorial brands and Tim has a proven track record leading successful sales teams across print and digital. These strong additions to our leadership team will undoubtedly make huge contributions in the next phase of our aggressive growth.”

Prevention Adds Associate Publisher

Michele Murphy has been named associate publisher, marketing, for Prevention magazine. Murphy comes to Prevention from the National Geographic Society, where she worked as vice president of global marketing, overseeing National Geographic, National Geographic Traveler and National Geographic Kids.

Murphy had previously worked at Rodale from 1996 to 2005. During that time she held various marketing positions.

“We are thrilled to have Michele re-joining our senior management team as we reinvent Prevention’s marketing platform in a way that reaffirms our authority position within the nation’s conversations around health, wellness and longevity,” said Lori Burgess, Prevention’s publisher. “Michele is an accomplished global marketer and brings the skill set, vision, creativity and brand DNA needed to ignite our business solutions.”

Best Life to Return

Best Life, the spinoff of Men’s Health that folded in 2009, is coming back. The New York Post reports that it will return this fall as a “special interest publication,” with a planned distribution of 300,000.

As in its previous life, Stephen Perrine will return as Editor-in-Chief and David Zinczenko will serve Best Life’s Editorial Director.

The men’s title launched in 2004 with a rate base of 500,000, but was shut down just five years later. “Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” Rodale’s former CEO Steven Murphy, said at the time.

Organic Gardening Gets New Publisher

Organic Gardening has promoted Jeff Tkach from Associate Publisher to Publisher. Tkach has been with Rodale since 2001, most recently serving as Organic Gardening’s Associtate Publisher, starting in 2009. Tkach reports to Chris Lambiase, Senior Vice President, Group Publishing Director.

“A powerful advocate for a healthy, active lifestyle, Jeff embodies the spirit we value at Rodale, and he uses this passion to cultivate true partnerships with advertisers,” said Lambiase. “Thanks to his keen eye for brand development, Jeff is supporting more than the bottom line; he is crafting a new breed of magazine that engages ad partners and their audiences beyond the printed pages.”

Tkach’s appointment is effective immediately.

Rodale Nabs Barnes & Noble Exec

Rodale has hired Anthony Astarita as its new Senior Vice President and General Manager for Digital and Brand Development. Astarita comes to Rodale from Barnes & Noble, where he most recently worked as Vice President, General Manager for e-Commerce and Digital Products. Astarita was one of the minds behind the Nook, Barnes & Noble’s e-reader.

Maria Rodale, Rodale’s CEO, said Astarita brings, “a wealth of digital expertise and notable credibility to the ambitious digital efforts Rodale has set for 2012 and beyond. He’s poised to expand our global digital business to better serve our customers around the world.”

“Rodale is a trusted and authoritative global leader in health, fitness and wellness, and I’m very excited to join this talented team,” said Astarita. “Capitalizing on their strong brands, unique assets, coveted partnerships and global presence, I look forward to helping propel the expansion of Rodale’s digital reach.”

Astarita will start January 3.

David Zinczenko Talks Gardening

On Tuesday Rodale announced that David Zinczenko was getting a promotion, and would now be overseeing all editorial for Prevention and Organic Gardening. While it’s not difficult to see Zinczenko fitting in with the former, the latter raised some eyebrows. After all, beets aren’t capable of achieving six packs, even if you present them with 7 EASY STEPS TO AMAZING ABS!

Zinczenko, of course, says he’ll be just fine. He tells The New York Post, “OK, maybe I’m not standing out on the balcony of my apartment building with a garden weasel in my hand. But I know how to motivate and coach people in healthy living, and so far it’s worked out.”

He’s already one step ahead of FishbowlNY, that’s for sure. We just had to Google “garden weasel.”

David Zinczenko Named Editorial Director of Prevention and Organic Gardening

Rodale has just announced that David Zinczenko has been promoted to Executive Vice President and Editorial Director for its Prevention and Organic Gardening brands. Zinczenko will now be responsible for the magazines online and print editorial.

Zinczenko will continue his duties as Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health.

Maria Rodale, Rodale’s CEO, said of the move, “His editorial vision, and unique understanding of the healthy lifestyle consumer, will be an invaluable resource to us as we grow these important brands across all platforms.”

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