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Posts Tagged ‘Smokey Fontaine’

Soledad O’Brien on Diversity in the Media: ‘It’s not that hard’

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(from L to R) Soledad O’Brien, CEO of Starfish Media and Keith Lorizio, VP of U.S. sales and marketing at Microsoft

Media types gathered last night at the 40/40 club in New York to kick off MSN’s partnership with Interactive One. The event was part of an ongoing trend necessity for media companies to focus on diversity, and Microsoft is looking to do just that not only with Interactive One, but also through partnerships with Lisnr and the Marcus Graham Project.

Interactive One’s chief content officer Smokey Fontaine spoke to the crowd about how the company evolved over the years to keep in line with America’s changing demographics. “We changed our focus from being solely African American to… all of the folks who demographically and psychographically are part of the multicultural landscape.”

Why? “Companies have no choice but to serve multicultural. If you want to stay relevant, you have no choice but to serve that market. But you do have a choice whether you’ll serve that market really well.”

Census data shows that minorities will be the majority in the near future, and Pew continues to document how little change there is in terms of minorities in the newsroom. “I’ve been having the same conversation about diversity for 26 years, since I started in TV news,” Soledad O’Brien told FishbowlNY. “Sometimes, that’s really disheartening.”

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Would You Buy This Magazine For $270,000?

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Not-so-giant sale

First reported earlier this week by Radar, the sale of the beleaguered Giant magazine to Radio One has been finalized. The not-so-giant price tag?

$270,000.

That Giant commanded less than a quarter of the price of a studio in Red Hook shouldn’t be read into very deeply. This is, after all, a magazine that struggled to find its niche in the dudes’ category, and has since taken to hip-hop and R&B as its primary source of editorial content. But it has to be a little troubling for magazine publishers in the wake of Spin‘s underwhelming 2006 sale price.

Smokey Fontaine, the magazine’s editor, gets a CEO title under the new ownership.

  • Radio One buys Giant Magazine [Washington Business Journal]

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  • Giant Sale?