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Posts Tagged ‘Stephen Perrine’

Bravo ‘Newlyweds’ Alaska and Kim Dish on Reality TV Instafame

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While it was a bit more subdued than usual at Michael’s today with some of the glitterati off to Cannes and a few others up in Greenwich watching Prince Harry play polo (our invite must have gotten lost in the mail),  the usual mix of editors (Anne Fulenwider, Lucy Danziger) and media moguls (David Zinczenko) were in full power lunch mode celebrating each other’s successes and hatching their next big deals.

I was joined today by Kimberly Cherebin and Alaska Gedeon, stars of the new docu-series Newlyweds: The First Year, which premiered May 6 on Bravo. Also in attendance were the network’s PR marvels, Jennifer Geisser and Julia Nietsch, as well as the happy couple’s manager, Camille White Stern. The show is a hit, having snagged over 1 million viewers for the first episode. With Kimberly stuck in traffic en route from the studio where she was styling Justine Skye‘s new video, I got a chance to chat with Alaska first. I asked him what in the world would possess anyone to allow cameras to follow them during their entire first year of marriage. He told me he’d been absolutely opposed to doing the show at first, and Kimberly asked him “about six or seven times” before he finally agreed. Looking back on the experience (shooting wrapped earlier this year), Alaska said having the details of your daily life play out for all the world to see “forces you to raise the standard of who you are: how you treat others and especially how you treat your wife.” He then added brightly, “It’s like a mirror and like therapy.” So did he like everything he saw reflected back at him? “I just don’t think I’m that big of a jerk,” he said with a laugh. (After meeting him, I’m inclined to agree). “My sarcasm doesn’t always read well on camera.” He also told me that it wasn’t until after he viewed the scene where he and Kimberly discussed their bi-coastal marriage that he realized just how “heartbroken” Kimberly was at the prospect of their separation.

Alaska Gedeon, Kimberly Cherebin and Diane Clehane

When Kimberly arrived, I asked her why she was so enthusiastic about  doing the show, and she admitted that she didn’t exactly know what she was getting into. “At first, I thought it was one of those David Tutera>-type ‘planning your wedding’ shows, and I thought that would be fun, but it was nothing like that,” she explained. Once she did understand that she and Alaska would be agreeing to 10-hour shooting days over the course of year and be required to use their ‘Couples’ Cam’ on each other to capture intimate moments (not that kind, silly), she remained undaunted. “It seems like when you see marriages on TV you either see these fairy tales or something pretty terrible. We have really ‘extreme’ careers, and this was a chance to show how you balance it all.” 

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David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Best Life to Return

Best Life, the spinoff of Men’s Health that folded in 2009, is coming back. The New York Post reports that it will return this fall as a “special interest publication,” with a planned distribution of 300,000.

As in its previous life, Stephen Perrine will return as Editor-in-Chief and David Zinczenko will serve Best Life’s Editorial Director.

The men’s title launched in 2004 with a rate base of 500,000, but was shut down just five years later. “Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” Rodale’s former CEO Steven Murphy, said at the time.

Lunch: Barbara Walters, Barry Diller & Dana Perino

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— DIANE CLEHANE

I’m glad I got to Michael’s early today because by 12:30 they were literally lining up outside the front door to get in the joint. Even the Garden Room (Siberia to the uninitiated) was SRO. The groups of wannabe diners at the bar and in the lounge were enviously eyeing the tables occupied by the famous and fabulous in the front room as they dined and dished without notice. Who says there’s no class system in America?

Ah, but you know better, and so do the regulars who, despite hurricane winds and the worst traffic we’ve seen all year, found their way to their power perches to see and be seen by Gotham’s glitterati. Perception is reality these days and from where I sat, it’s business as usual for these folks. We spotted Michael Fuchs working the room like nobody’s business, shaking hands with Matt Blank, Jon Tisch and an assortment of moguls who crossed his path. Others, such as Barry Diller, were riveted to the conversation at their own table. Working on some killer deal, no doubt.

I made my way around the jam-packed dining room to check in with my pals. I needed the breathing room since it was elbow to elbow at the bar, and I was seated across from a gleeful foursome who were celebrating something over a few beers. (See, despite what you’ve been reading not everything is gloom and doom). I was happy to stop and chat with Men’s Health honcho David Zinczenko and his former public relations man (and brand new dad to seven-week-old son Benjamin!) Jon Hammond. Jon, who also worked for Conde Nast Traveler, now works for the NBA as senior director of community and player programs communications. Somehow, the three of us got into a lively discussion about the merits of Twitter. “All my guys are doing it,” says Jon of the NBA players he’s working with. I shared that in working on an upcoming story for Variety, I’ve discovered that some pretty high-level folks are saying it’s an effective way “to build a brand.” David, who never misses a thing, had a brainstorm within seconds of hearing our cases for using Twitter professionally. Look for Men’s Health to have its own Twitter feed in the not-too-distant future where readers can join in the conversation about things like the magazine’s highly popular “Eat This, Not That” franchise. Dave also gave me some scoop about some changes afoot in the next issue of Men’s Health: Fans of recently shuttered Best Life (we loved it!) will be happy to hear that, according to Dave, “the best elements of Best Life are being incorporated” into Men’s Health. Makes sense to us. And, Best Life‘s former editor, Stephen Perrine, is now heading up the newly created position of overseeing books from Men’s Health and Women’s Health magazines. Congrats!

Here’s the rundown on today’s crowd:

1. A smiling Barry Diller and a bespectacled gent we didn’t recognize…

2. Jonathan Tisch and a dark-haired beauty. Jon had a big hello for Hoda Kotb when he spotted her across the room.

3. Showtime’s main man Matt Blank

4. Barbara Walters deep in conversation with Mayor Michael Bloomberg‘s gal pal Diana Taylor

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Rodale’s Best Life Folds

bestlifeandersoncoopermagazinecoverawardsmagazinecovers.jpgA letter from editor Stephen Perrine Rodale CEO Steve Murphy was just sent out to staff announcing that the May of Best Life issue will be its last.

Dear Colleagues,

Today we are announcing that we will cease publication of Best Life. The May issue, appearing on newsstands next month, will be our last.

Despite the great work of the sales team and the talent of the editorial staff, given the challenges of the advertising market and general conditions, Best Life could not meet our internal benchmarks. We have made the decision to focus our resources on our core brands and capitalize on opportunities across new and emerging media platforms.

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Lunch: Dishing on the Oscars & Obama

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— DIANE CLEHANE

As I’ve been reporting for weeks, it was SRO at Michael’s today as the movers and shakers, undeterred by the unsettling economic news, were out in full force plotting their next big move — or looking for a safe place to land. On the menu today: plenty of talk about President Barack Obama‘s speech last night and the Oscars. There was a strong consensus that one was a big winner, while the other got surprisingly mixed reviews. While everyone in the audience on Oscar night thought Hugh Jackman killed, plenty of folks here were less than impressed. “Movie people don’t like Broadway,” sniped one Hollywood insider. “And it was too Broadway.” Okay then…

Everyone I talked to about President Obama’s speech felt his oratory skills are nothing short of amazing and that he struck just the right tone where he basically told us its time to pay the piper and think of our children’s future. Personally, I was impressed at his unflappable ability to mix his formal and seemingly off-the-cuff remarks with ease — and he didn’t even blink when he forgot to follow protocol and let House Speaker Nancy Pelosi introduce him. She had to stop him mid-sentence, but he never faltered. Talk about cool under pressure. But here’s what wowed the women in the dining room — his affectionate introduction of the First Lady Michelle Obama and her mouthing, ‘I love you’ back to her smitten husband. “They’re marriage is obviously hot,” one divorcee told me. I’m telling you, no one wants to admit it, but that’s what people are really talking about.

As for the president’s remarks, “Inspirational but realistic,” is how one media summed things up. Others were scratching their heads asking why Wall Street wasn’t feeling the same way. More than one person said, “With everyone feeling a little bit hopeful, I don’t get why the market is down.” (It had dropped by more than 100 points by lunch). A question for the ages, no doubt.

On a much lighter note, I asked the always dapper Dr. Gerald Imber what he thought of the Botox-ed beauties on Oscar’s red carpet. But this plastic surgeon to the stars never cuts and tells — “I didn’t watch,” he confessed. He laughed when I asked him why he’d pass up the chance to admire his handiwork and did offer his assessment on why movie stars make better plastic surgery patients than mere mortals: “They come in with headshots saying, ‘I’ve changed a little here, I want to fix this here.’ They know what they want. There’s no whining.”

Here’s the rundown on today’s crowd:

1. The ‘Imber Gang’: Dr. Gerald Imber, Jerry Della Femina and Andy Bergman. Here’s a fun fact: A little birdie told me that Andy wrote the screenplay for Blazing Saddles. Now you know…

2. Hallmark honcho Henry Schleiff with two other well-dressed fellows

3. No one puts a lunch together like ‘The Mayor’: Joe Armstrong, Glamour editrix Cindi Leive, George Stevens and Kerry Kennedy. I was thrilled to meet George (who was sporting a very patriotic red, white and blue shirt and tie ensemble). He’s the man behind the television broadcast of the Kennedy Center Honors and the amazing broadcast of the concert on the Mall in celebration of President Obama’s inauguration. Kerry and I met once before at a lunch given by Henry Schleiff in this very dining room, where we talked about her then yet-to-published book, Being Catholic Now. I was so fascinated by her interviews with the likes of Bill Maher and Gabriel Byrne (who spoke about being abused by a priest) that I got through the terrific tome twice. Today the conversation was all about how stirring and inspirational the group found the president’s speech last night. “It made me proud to be an American,” Kerry told me. And we both totally melted over the young school girl who was seated next to the First Lady having written to the White House looking for aid for her school, which is in a serious state of disrepair. “I had tears in my eyes,” said Kerry. She wasn’t the only one…

4. An early-arriving Matt Blank who chatted with Joe and I before The New Yorker‘s David Remnick and Lisa Hughes joined Showtime’s head honcho for lunch. I was happy to reconnect with Lisa. Way back when, she was my sales rep at Self when I was the marketing honcho for a fashion company. I knew then that Lisa was destined for big things at Conde Nast, and she’s risen through the ranks like the pro she is. Well done and congrats!

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