If the name Steve Stoute doesn’t ring a bell, perhaps his partner at New York-based ad agency Translation does: Jay-Z. The pair’s relationship dates back to the ’90s and has now culminated into not only ad agency collaboration and creative consultation for the Brooklyn Nets, but a music festival for Budweiser dubbed “Made in America,” which recently took place in Philadelphia.

In Part I of our recent Media Beat chat with Stoute, the record-turned-advertising exec talks not only about Translation’s expanding relationship with Budweiser, but touches on the Made in America fest (soon to be turned into a Ron Howard documentary) as well as his agency’s marketing mix.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Stoute tomorrow and Wednesday, respectively.