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Mashable Names Jim Roberts to Oversee Content Expansion (NYT)
Mashable, the digital media site, said Wednesday morning that it had hired Jim Roberts as executive editor and chief content officer, part of its push to expand the range of its content. Mashable’s announcement comes as many digital websites are looking to deepen their content by adding professional journalists in foreign bureaus and on investigative teams. Roberts spent much of his career at The New York Times, where he most recently served as assistant managing editor before taking a company buyout in January. He then worked briefly at Reuters. In both jobs, Roberts championed a digital strategy that included using interactive tools, social media and video to augment traditional storytelling techniques. paidContent The news about Roberts — whose most recent job was trying to reinvent Reuters online, until the wire service company decided to mothball the venture — came as a surprise to many, since he is a veteran newsman and Mashable is seen by some as a pageview-driven source of entertainment rather than a place that does serious journalism. Mashable Roberts: “Although this is the beginning of a new journey, it also feels like the natural progression for an editor who loves the news and loves even more the opportunity to experiment with new and innovative ways of spreading it to an audience — and growing that audience in the process.” FishbowlNY Roberts joins editor-in-chief Lance Ulanoff and a Web braintrust that includes Adam Ostrow, Mike Kriak, Stacy Martinet, Robyn Peterson and Seth Rogin.