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Posts Tagged ‘Wired’

Cover Battle: WSJ. or Wired

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round features WSJ. taking on Wired. For its latest issue, WSJ. went with a simplistic photo of Scarlett Johansson staring at the camera. If you ever meet Johansson, please note that she will not appreciate you reciprocating this gaze.

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Wired Puts Jonah Peretti on the Cover

WiredFeb2014CoverIs there, at this point, anything left to learn about BuzzFeed founder Jonah Peretti and the inner workings of his Wonka-esque viral factory? Let’s take a look.

For the February Wired UK cover story, editor David Rowan notes that the conference rooms at BuzzFeed’s new offices at 200 Fifth Avenue are all named in honor of ragingly successful Internet memes like “Princess Monster Truck” and “Grumpy Cat.” There is also mention of The Golden Rules of Shareability, the gobstopper document given to every new BuzzFeed employee.

But the meat of the Wired article is about how BuzzFeed’s evolution has led it to a place where it’s no longer just a matter of the total number of article page-views. If for example a longer-form item is reaching the right niche of readers, it can be deemed a SlamDunk:

“Ben [Smith] drilled into me that if you’re doing something that will get only 50,000 views, that’s fine – as long as our piece is optimized to get all 50,000 who should see it,” says Shani Hilton, deputy executive editor, previously at NBC in Washington, and whose beat now includes tech, LGBT, fashion and sport.

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Showcase Your Writing Skills at This Freelancer-Friendly Digital Mag

TheMagazineThe Magazine, the iOS-native pub, is looking for writers. The mag, which is 100 percent freelance written, focuses on an array of “stuff that people with [a geeky mind] find interesting,” said executive editor Glenn Fleishman.

According to Fleishman, the content of the pub skirts somewhere between Wired and The New Yorker, and the editors make an effort to be nice to freelancers:

Though the freelance life is filled with perks (flexible hours, being your own boss, etc.), it’s a career that’s tougher than it looks. Late payments (or lack of payments!), chasing down editors, crafting pitches only to never hear back from publications — these are routine travails that freelancers must deal with. Which is why when Mediabistro spoke to the editors of The Magazine, we were shocked for a few reasons: 1) The editors pride themselves on responding to each and every pitch; 2) If they like your idea but your pitch is not up to scratch, they will work with you on getting the pitch just right; and 3) They will put in a lot of time and effort to help you deliver the best piece possible.

To hear more about how to get published in The Magazine, read: How To Pitch: The Magazine.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Wired in Running for Correction of The Year

Wired magazine has what might be the correction of the year, in an article on the people behind Dropbox:

Correction appended [2:37 P.M. PST/9/17]: A previous version of this story incorrectly quoted Dropbox co-founder Drew Houston saying ‘anyone with nipples’ instead of ‘anyone with a pulse.’

To be fair, most people with a pulse also have nipples, so really, same thing.

Wired Expands Team

Wired has made three new additions to its staff. All three will be based in Wired’s San Francisco offices. Check out the details below.

  • Billy Sorrentino has been named deputy creative director, a new role at the magazine. Prior to joining Wired, he served as a design director of Condé Nast’s editorial development group.
  • Eric Steuer has been named community director. He most recently served as creative director of Creative Commons.
  • Nicole Wilke joins as web producer. She most recently served as a director at media consulting firm Triemt. Wilke begins September 30 and will report to Hayley Nelson,Wired’s director of product management.

Wired Expands Editorial and Design Teams

Wired has made several additions to its design and editorial team. Below are the details.

  • Cláudia de Almeida has been promoted from deputy design director to design director. Prior to joining Wired she was at Martha Stewart Living.
  • Josef Reyes has been named art director. Reyes joins the magazine from New York, where he served as deputy art director.
  • Eric Capossela joins Wired as senior art director. Capossela most recently served as design director for Atlanta magazine.
  • Scott Broock has been named executive producer, a new role at Wired. According to the magazine, Broock will “develop original multiplatform content and oversee all Wired editorial video.” Broock was most recently senior producer at The Daily.
  • Cliff Kuang joins as senior editor of design. Kuang was most recently design editor for Fast Company.
  • Susan Murcko rejoins Wired as senior editor. Previously, Murcko worked for Wired from 1999 to 2006.

Land $1.50 a Word (and Up) at Wired

Over 70 percent of Wired is freelance written, and, once you’ve scored a byline, you’re well on your way to landing more assignments. Senior editor Sarah Fallon urges writers to think of Wired‘s coverage as a continuum: “Science leads to technologies. Technologies spawn businesses and whole industries. Businesses flourish and end up influencing and changing culture,” she said.

Based in San Francisco, Wired has a laid-back but focused West Coast feel and a sensibility that welcomes everyone from the worldly generalist to the Vine junkie. There’s plenty of room for freelancers, too, so long as you’re pitching fresh meat. “We want to cover stories that you wouldn’t find in any other magazine,” Fallon explained. “If you’re going to pitch something mainstream, make sure you have a unique angle.”

For more info, read How To Pitch: Wired.

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.Land $1.50 a Word (and Up) at Wired

Land $1.50 a Word (and Up) at Wired

Over 70 percent of Wired is freelance written, and, once you’ve scored a byline, you’re well on your way to landing more assignments. Senior editor Sarah Fallon urges writers to think of Wired‘s coverage as a continuum: “Science leads to technologies. Technologies spawn businesses and whole industries. Businesses flourish and end up influencing and changing culture,” she said.

Based in San Francisco, Wired has a laid-back but focused West Coast feel and a sensibility that welcomes everyone from the worldly generalist to the Vine junkie. There’s plenty of room for freelancers, too, so long as you’re pitching fresh meat. “We want to cover stories that you wouldn’t find in any other magazine,” Fallon explained. “If you’re going to pitch something mainstream, make sure you have a unique angle.”

For more info, read How To Pitch: Wired.
ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.Land $1.50 a Word (and Up) at Wired

More Condé Video Channels are On Their Way

Condé Nast already has digital video channels for GQ and Glamour, so if you’re a fan of those, we have good news for you: There’s more on their way. WWD reports that channels for Vogue and Wired will launch in the next couple weeks; Vanity Fair’s will debut in June; and by the end of the year, Teen Vogue, epicurious.com and style.com will have their own channels.

The new channels will be much like GQ and Glamour’s, in that they’ll try to emulate TV:

Vogue’s digital channel, to debut shortly after the Costume Institute Gala on Monday, will in all feature ten non-scripted Web series, including behind the scenes footage of events like the Met Ball; a cooking series with the model Elettra Wiedemann; a documentary-style chronicle of designers competing for the CFDA/Vogue Fashion Fund — it is called ‘The Fund’ — and ‘Vogue Jeanius,’ a series on denim trends. Programming on Wired includes ‘Codefellas,’ an animated scripted series and ‘The Window,’ about engineering stories.

Everyone will tell you that the future of the web is video, so this is a smart move by Condé. As with anything though, if the content isn’t good, people won’t care. That’s going to be the challenge: Presenting quality programming. That’s easier said than done, as you can see by checking the cable listings. Lord knows we don’t need another Married to Medicine.

Joe Brown Returns to Wired

Joe Brown, most recently the top editor of Gawker Media’s Gizmodo, is returning to Wired. Brown has been named New York editor, a new role at the magazine. Brown previously worked in Wired’s San Francisco offices from 2007 to 2010.

Aside from running wired.com in the morning, Brown will be responsible for building a New York editorial team, which will include a senior editor.

“Joe is a smart, aggressive, agenda-setting editor,” said Scott Dadich, editor-in-chief of Wired, in a statement. “We could not be happier that he’s joining us in New York.”

No word yet on who will replace Brown at Gizmodo.

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