Lisa Helfer Elghazi

Boston, MA USA
Website: http://www.celestapr.com
Contact

Professional Experience

Lisa Helfer Elghazi has worked with numerous companies to develop content, branding initiatives, PR campaigns and social media programs in the B2B and consumer sectors. Frequently hired as a media relations consultant, social media director, brand storyteller, creative strategist, project manager, and copywriter. Supports companies with: product/company launches, mobile media campaigns, web site design/content creation, banner ad/viral video production, media analytics, online ad campaigns, event production, crisis management, media coaching, press conferences, talking points, press releases/pitches. She has worked in the following sectors: entertainment, art, music, digital/online, fashion, cosmetics, skin care, finance, motion pictures, government, healthcare, weight loss, fitness, yoga, technology, green/sustainable, energy, education, and real estate. She has a BA in Communications, Journalism, and Eastern European History from WWU and a MA in Creative Writing from CUNY.

Expertise

Copywriter
20 Years
Content Editor (online)
20 Years
Account manager
20 Years

Specialty

Lifestyle
10 Years
Health
10 Years
Music
20 Years

Industries


Online/new media
10 Years
PR (firm) - Fortune 1000 corp. clients
20 Years
PR (in-house) - Small to mid-sized corp. clients
20 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Nightingale-Bamford School (1-2), Pharm Tech Industry Viewpoint (1-2), Pharmaceutical Processing (1-2), SOFW (1-2), Prognosis (1-2), Yoga for Weddings (10+), Onvia (10+), International Beverly Hills Film Festival (10+), Jao Ltd. (10+), Marvel Comics (10+), Mayron's Good Baby (10+), ABI Marketing Public Relations (10+), BuzzBee Company (10+), Asia Bridge Medical (6-10), Medical Product Outsourcing (6-10), Mercy Housing (6-10), Drug Delivery Technology (6-10), Paper Magazine (6-10), Passionate Music Marketing (3-5), New York Observer (3-5), Controlled Environments (3-5), Westfield Group (3-5), Zephyr Medical (3-5), Yoga Month Health Festival (3-5), World Future Energy Summit (1-2), Yoga Journal (1-2), Cosmetic Technology (1-2), Daily Green (1-2), Dailycandy.com (1-2), DLuxe List (1-2), Bomb Magazine (1-2), Bridal Guide (1-2), Brides Magazine (1-2), Fit Sugar (1-2), Fitness Magazine (1-2), Fitness Magazine RX (1-2), Glamour.com (1-2), Mom Made That (1-2), Mother Nature Network (1-2), New York Magazine (1-2), Hollywood Life (1-2)

Corporate Client List (# assignments last 2 yrs)

Collage New Music (10+), FAZ Technology (10+), Medi-Weightloss (10+), Destination Fit4LA (10+), Hydrohammock (10+), SOS Mentor ShapeUP (10+), New England Conservatory (10+), Eastman Chemical (10+), Interphex (10+), Microsoft (10+), PharmaMedDevice (10+), Reed Life Sciences (10+), Yupo Corporation (3-5)

Other Work History

BUZZBEE COMMUNICATIONS | Marketing Manager/Content Development Specialist | AUG 2007 – MAR 2008 | SEATTLE, WA Client: Microsoft YOGA FOR WEDDINGS | Founder/Public Relations and Marketing Director | SEP 2006 - PRESENT | LOS ANGELES, CA ABI MARKETING PUBLIC RELATIONS | Account Manager | AUG 2006 – JUL 2007 | NEW YORK, NY Clients: Interphex, PharmamedDevice, Biotechnia, Yupo, Eastman Chemical, Reed Exhibition

Foreign Language Skills

Some Spanish and French

Computer Skills

Skilled in most recent technology of Macintosh and P.C. Computer platforms, proficient in Outlook Express, Lotus Notes, Microsoft Word, Word for Windows, Quark, Internet Explorer, Netscape, Excel, PowerPoint, Photoshop, Illustrator.

Equipment

Laptop, digital camera, high quality video camera, audio recorder

References

Furnished upon request

Awards

Finalist in the Beverly Hills Film Festival 2007 Screenwriting Competition. Selected as one of BOMB Magazine’s Up and Coming Young Writers 1999.

Associations

Member of IAYT and Yoga Alliance. Yoga for Weddings founder. www.yogaforweddings.com

Showcase

General

Now in its ninth year, the Beverly Hills Film Festival is an international competition dedicated to showcasing the art and talent of emerging filmmakers. This year, the festival expects 20,000 attendees.
Onvia Onvia helps businesses to secure government contracts and government agencies to find suppliers online. •Copywriter for marketing department •Wrote marketing collateral and developed vertical-specific campaigns
I worked for Reed Exhibitions with ABI Marketing Public Relations on the Interphex and PharmaMedDevice campaigns, I was the press support liaison for two of the most widely attended trade shows for the pharmaceutical industry. They were held at the Javitt’s Center in New York City and had vendors and attendances in the thousands, I organized press conferences, wrote releases, managed a staff at the trade show, set up media interviews, and other events. I was also in charge of creating and managing a recap portfolio of all of the press coverage after the show. I also worked on a number of well-received, biofuels, healthcare, pharmaceuticals and personal care campaigns for Eastman Chemical.
Jao Ltd. is an all natural skin care line formulated by Gale and David Mayron, a father and daughter team based out of Hatfield, PA. They blend their natural and organic ingredients with an artful synthesis of ancient pharmacopoeia and modern science.
ABI Marketing Public Relations ABI is an award-winning B2B public relations firm, with offices in New York, London and Singapore. The agency connects business-to-business companies with decision-makers worldwide when and where they have a business need. • Wrote feature articles, case histories, press releases, and Q& A’s for the following industries: Biodiesel, Personal Care/Cosmetics, Biotechnology, Pharmaceutical/Healthcare, Paper, Plastics and Packaging. Coordinated successful product launch events in Chicago, New York and Atlanta. Consultant to high profile companies to help develop messaging campaigns and marketing public relations strategies. Attended trade shows in various industries and liaised with clients, vendors and media.
Developed by director, writer, and Emmy-award winning actress, Melanie Mayron and her chemist father, David, Mayron’s Good Baby is a cruelty-free, all natural skin care line that does not use synthetic fragrances, paraben, sodium lauryl sulfate, or DEA.
Marketing Manager and Content Development Specialist BuzzBee Communications BuzzBee is a strategic marketing consulting firm that helps technology companies position, market, and sell technology products and services to their enterprise customers. •Wrote, edited, and developed IT Marketing and Communications materials for Microsoft. Managed and coached freelance writers.
Onvia helps businesses to secure government contracts and government agencies to find suppliers online. •Copywriter for marketing department •Wrote marketing collateral and developed vertical-specific campaigns
Yoga Month invites all styles of yoga to participate in an awareness campaign designed to draw attention to the many benefits of yoga and inspire people to live healthier, happier lives. Will be working with the National Institute of Health in 2009. 10-city U.S. tour in 2008.