Patricia McCluskey

NYC/Westchester, NY USA
Contact

Professional Experience

Pattie is a strategy and product marketing executive with a strong track record in building, growing and turning around businesses in the Fitness and Wellness industry. As a former Director of Marketing for sales and product teams at Nike, Precor, Amazon and Town Sports International, she is able to combine strategy with execution to deliver significant results, growing the top and bottom line. Pattie has spent a number of years as a consultant with focus on growth strategy for multi-unit fitness clubs, market entry strategy, digital expansion and cost reduction. Pattie has experience in multiple areas of Retail including health cubs, fitness equipment, men’s clothing, and books in both B2C and B2B.

Expertise

Copywriter
15 Years
Copy Editor
15 Years
Account manager
15 Years

Specialty

Business (general)
15 Years
Fitness
15 Years
Health
15 Years

Industries


Marketing (in-house) - Small to mid-sized corp. cl
5 Years
Marketing (in-house) - Fortune 1000 corp. clients
15 Years

Total Media Industry Experience

15 Years

Corporate Client List (# assignments last 2 yrs)

Amazon.com - in house (10+), Epsilon -- in house (10+), Nike - in house (10+), Precor - in house (10+), Town Sports Int - in house (10+)

Other Work History

Worked as marketing head for Planet Fitness franchise of 22 clubs

Technical Skills

Adobe - mockup editing

Foreign Language Skills

conversational Spanish

Unions

NA

Computer Skills

Windows office suite, Salesforce

Equipment

laptop

Work Permits & Visas

NA

References

upon request

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