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  Jo Peswani
Professional/Personal Overview
  I am a well-published fashion writer/blogger, experienced healthcare marketing strategist and an award-winning creative + copy director - my skill set offers a unique mix of creativity and business strategy. Ideas are my business, fashion is my passion. My fashion writing offers style advice, covers trends, Fashion Week and interviews with Carolina Herrera, Ippolita, Anthony Luciano and the like. I have won several advertising awards for copy and creative excellence. Recently relocated to New York from Miami.
Work Info
Editor 4 Years
Writer 10 Years
Copy / Creative Director + Marketing Specialist 12 Years
Consumer Products 6 Years
Fashion 10 Years
Health 6 Years
Total Media Industry Experience
16 Years
Media Client List (# assignments last 2 yrs)
The Miami Herald (11+), Boca Mag (NYC Column) (11+)
Corporate Client List (# assignments last 2 yrs)
Hospital Corporation of America (11+)
Computer Skills
Word, InDesign, Acrobat and Excel.
Technical Skills
Copy, Editorial form, Ad copy, Promotional copy, Marketing Strategy
Laptop, Audio recorder, Canon DSL Camera
Foreign Language Skills
Hindi, Marathi, Sindhi and Basic French
Work Permits & Visas
American Citizen
Kevin Kaminski, Editor, Boca Mag.
Dianne Goldenberg, CEO, Aventura Hospital.
7 American Advertising Federation Awards (2011-2013), Won a 150k grant for a client for their cardiovascular facility through an advertising Direct Mail contest that came second place nationally.
New Jersey Ad Club, Lady Drinks NY
Freelancer Availability
I occasionally freelance. I live near New York, NY. I am willing to travel locally. I have a driver's license. I have access to a car.
Work Samples
Print Clips  
(Boca Mag, 1/1/2014)
This section represents all of my clips for the www.bocamag.com Magazine / Shopping section. I have my own NYC column where I write about seasonal trends, designer appearances, style tips and more.
Advertising Work  
(HCA, 12/1/2013)
This section showcases my creative / copy work in the form of print ads, direct mail, promotional materials - most of this work was used in social media - Facebook and Twitter and some was adopted for mobile marketing.
(The Miami Herald, VIP Guide Miami, 12/1/2009)
This section includes a collection of my fashion stories in print. I've written for The Miami Herald's Fashion & Style section, served as an Editor in Chief for two local fashion and lifestyle publications - VIP Guide and CitySmart in Miami and Fort Lauderdale.