Adam Eisenstat

Web Copy (industrial product)

(Fidelity Flight Simulation, Inc.)

<P>Copy for new product: Ballast Control Simulator (used to train employees on oil rigs and other maritime applications). [For live link: click underlined text above.]

Faculty & Executive Bios

(Various clients)

<P> Bios of business executives and college/university faculty.

Board of Directors Profile

(School of Visual Arts)

<P> Short bios of new board members and overview of the board's role in the organization (excerpt from annual report).

Newsletter (community group)

(Fulton Area Business Alliance)

Premiere issue of <i>FAB Alliance News</i>, the online newsletter (quarterly) for a business improvement district (BID) in Brooklyn.

Branding Strategy (fashion)

(St. Belmondo Jeans)

<P>Branding strategy for new line of jeans; includes PR/marketing ideas.

Newsletter (construction/union activity)

(National Electrical Contractors Association)

<P> Association newsletter <I>Power On</I> includes five articles I wrote : 1. Apprentice Boot Camp; 2. Digital Construction; 3. Art Is Blooming; 4. Electrical Job Fair; 5. We Are Queens.

Product Flyers

(Corporate University Xchange)

<P> Two flyers, one for a newsletter and one for a book, both covering corporate training. (Used for events, media kits, sales packages, etc.)

Report (China Online)

(eMarketer)

<P> Research report on digital media and Internet market trends in China. Includes overviews/analysis on Internet connectivity, mobile phone penetration, Web 2.0 developments, etc. (I wrote similar reports on more than a dozen countries for eMarketer.)

Case Study (software)

(Provide Support)

<P> Case study for Provide Support (live chat software vendor), examining client's innovative use of product. (Includes search results that case study generated.)

Blog post (career advice)

(Salary.com; Ghostwriter for H. Monarth)

<P>"5 Keys to Winning the Battle of the Sexes (An 'Adapt & Adopt' Approach to Bridging the Gap at Work Between Men & Women)" [For live link: click underlined text above.]

Wellness/Spirituality (misc. writing)

(Various clients)

<P>Essay & book excerpt that explore the convergence of the physical, mental, and spiritual dimensions.

Deutsche Bank & Duke University Partnership

(Corporate University Xchange)

<P> Article on an educational partnership between a bank and a university, written for the newsletter, <I>Corporate Universities International</I>.

Flyer: Writing for Artists

<p>Flyer advertising writing services I offer to artists, including: Artist Statements, Bios, Catalog/Grant Essays, PR (press releases, pitch letters), Journalism (articles, essays, reviews) , and more.

Web copy

(Apo-Med)

<P>About Us & services pages for health economics company.

Prospectus: Fortune Special Section (Advertorial Supplement)

(Corporate University Exchange)

<P>Sell sheet for Fortune Special Section (advertorial supplement).

Fast Food Equals Malignancy

(<i>Stylus</i> newsletter; School of Visual Arts)

<P>Commentary, incorporating works by Michael Pollan and Eric Schlosser (<i>Fast Food Nation</i>).

Big Sky Brooklyn's Expanded Literature: An Unprecedented Marketing Strategy

(Big Sky Brooklyn: The Novel)

<P>Detailed presentation of <b>expanded literature</b> (EL), with descriptions, links, & screenshots . . . EL is intended to both supplement & promote <i>Big Sky Brooklyn</i> the novel.

Profile: Edward Jones

(Fulton Area Business Alliance)

<P>Profile of local business for Website of community group (Business Improvement District or BID).

Short Story ("Ode to Sammy")

(Words)

<P>Ms. version of a short story/essay hybrid (inc. footnotes) about Sammy Davis, Jr. (originally published in a literary magazine).

TESTIMONIALS

<P>Comments about my work from past and present clients/employers. (Also includes link to my recommendations on LinkedIn.)

Profile: Brooklyn Plaza Medical Center

(Fulton Area Business Alliance)

<P>Profile of local business for Website of community group (Business Improvement District or BID).

Product Copy

(Various online stores)

<P>Descriptions of T-shirts, mousepads, drinkware, etc.

Academic Papers & Grad School Essays I've Written

(Various clients)

<P>A partial list of some of the many academic papers & grad school essays I've written.

Biography (excerpt)

(Private Commission)

<P>Excerpt from <i>The Story of David</i>, a commissioned biography. The book is an everyman story/exploration of a patriarchal legacy.

Sales Letter

(TeamUniformOrdering.com)

<P>Sales letter, online system for ordering sports uniforms.

Renovation Updates

(School of Visual Arts)

<P>Descriptions of college construction projects in the school's online newsletter. <I>Visual Arts Briefs</I>.

Book Proposal: Workplace 2020

(New Learning Playbook)

<P>Successful proposal for the book <i>Workplace2020: What the Best Companies Can Do to Attract, Develop and Keep Employees Now</i>.

Margarita Musings

(PopSmear Magazine)

<P>Ruminations on showbiz, performance, and identity (Writing as Adam Quest).

Winding Down Winebiddle: A Photo Essay

(The Bulletin)

<P>Photo essay about a scenic, historical Pittsburgh street. Published in newsletter of the Bloomfield-Garfield Corp., a community group. (Includes photos by me.) [Icon at left links to story itself. For link to PDF of entire paper: click underlined text above, then go to last page.]

Stairway to Pittsburgh

(The Bulletin)

<P>Photo essay about some of Pittsburgh's many public stairways. Published in newsletter of the Bloomfield-Garfield Corp., a community group. (Includes photos by me.) [Icon at left links to story itself. For link to PDF of entire paper: click underlined text above, then go to pg. 13.]

Infinity in a Grain of Sand

(MSNBC.com)

<P> Article about how microchips are made (writing as Adam Quest).

The East Busway's Singular Lens on Pittsburgh

(Pittsburgh Quarterly)

<P>Magazine article about Pittsburgh's East Busway. (Includes 9 photos by me.) [Click underlined text above for PDF of full article.] <P><b>Winner, Golden Quill Award</b> (Press Club of Western Pennsylvania); Category: Magazines > History/Culture Feature

Maintaining the Mystique: The Men Who Repair the Signs of Times Square

(Sign Business magazine)

<P> Article for the trade magazine, <I>Sign Business</I> (writing as Adam Quest).

Russian Bank Chief Jailed for Identity Theft Racket

(Identity Theft 911)

<P> Analysis of news story about identity theft for "Breaking Fraud Alerts" section of company Website.

The Portable SVA

(School of Visual Arts)

<P> Article on the innovative use of PDAs at SVA, written for the magazine, <I>Visual Arts Journal</I>.

Art Writing Samples (Compendium)

(Various clients)

<P>Collection of artist statements, bios, and grant essays. Also includes screen shots of some pieces on different artists' Websites. Plus: links to other art writing (blog posts, essays/articles, add'l samples, etc.)

Empire of Hype: A History of Artists and the Media

(School of Visual Arts)

<P> Art history piece on artists' relationship with mass media, written for the magazine, <I>Visual Arts Journal</I>.

Self-promotion for Artists (article)

(School of Visual Arts)

<P> Article written for the magazine, <I>Visual Arts Journal</I>.

Webinar: "Writing a Compelling Artist Statement"

(Xanadu Gallery)

<P> Online presentation where I discuss the key elements of a compelling artist statement and how I work with clients to produce them. (Scroll to link at bottom of page: "Click Here to Watch." Windows Media Player required)<P>

Artist Statements: Two Painters (encaustic)

Artist Statements: Two Mixed Media Artists

Artist Statements: Two Photographers

Artist Statements: Four Sculptors

Resume: Art Writing

<p>Summary of work experience focused on art writing/promotion.

Karaoke Carrion

(Sandbox magazine)

<P> Critique of artist Julia Scher's performance piece "Karaoke Carrion" (Writing as Adam Quest).

Artist Statements: Two Painters (landscapes)

Artist Statements (bios): Two Musicians

Artist Statements: Two Conceptual Artists

Artist Statements: Two Animal Portraitists

Artist Statements: Two Painters (pop surrealism)

Web Copy: Painter

(Nicholas Chistiakov)

<P>Complete Web copy for painter Nicholas Chistiakov.

Case Study: Crisis Communication

(School of Visual Arts)

<p>Case study of incident where a student artwork created a public safety issue. Inc. an overview of the crisis issues and lessons learned.

PR Experience (Overview)

<P> List of selected placements & links to clips in which I'm quoted; links to samples

Social Media Campaign (launch of new public space)

(Fulton Area Business Alliance)

<P>Twitter, Facebook, & Web copy for launch of new public space (Putnam Triangle Plaza); initiated by Brooklyn community group (Business Improvement District or BID). Inc. selected press coverage.

Press Release

(Provide Support)

<p>Press release on research/case study indicating client of software company (Provide Support) achieved sales breakthrough using its product.

Press Release (co. launch)

(Caps and Crowns)

<P>Press release for launch of innovative digital advertising/production company,

PR Campaign (event)

(Lawrenceville Historical Society)

<p>PR Campaign for presentation, "Hidden Lawrenceville." Campaign netted key placements & standing-room-only crowd. (Includes: release, pitch letter, poster, blog post, & sel. press coverage.)

Press Release (white paper)

(Identity Theft 911)

<P> Press release on the white paper, "Ohio Epitomizes Rampant Identity Theft."

Media Pitch Letter

(School of Visual Arts)

<P> Succesful pitch letter re. story idea: Leasing technology at art/design college, where business, art, and technology converge.

Key Media Placement (business magazine)

(Corporate University Xchange)

<P> Key magazine placement in <I>Selling Power</I> magazine, showcasing my role as company spokesman.

PR Campaign

(Gessato)

<P> PR campaign for high-end shaving products, including press release and pitch letter.

Web Copy (assorted)

(Trump University)

<P> Landing page blurbs, merchandise copy, banner ads, & sell page for business education products.

Newsletter (business/motivational)

(Trump University)

<P> Issue No. 27 (Learn to Think on Your Feet) of <I>Inside Trump Tower</I>, a weekly electronic newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)

Motivational Articles

(Trump University)

<P> A compendium of motivational articles from the online newsletter, <I>Inside Trump Tower</I>. (I was editor in chief and a contributing writer for publication. Also see Editorial Direction section above.)

The Trump Blog (selected posts)

(Trump University)

<P> "Showman of the Skyline"; "Success with Style"; "Adversity Builds Character" (Also see Trump Blog sample in Editorial Direction section above.)

Sales Letters (direct response)

(Trump University)

<P> Sales letters (e-commerce), for a variety of business courses.

Profile: Jamie Meiselman, Entrepreneur

(Trump University)

Profile of entrepreneur Jamie Meiselman (Surfparks); from the online newsletter, <i>Inside Trump Tower</i>.

Newsletter (business/motivational)

(Trump University)

<P> Issue No. 3 (Think Big) of <I>Inside Trump Tower</I>, a weekly electronic newsletter. The publication features articles on business motivation and other topics. (I was editor in chief and a contributing writer.)

Corporate Blog

(Trump University)

<P> Sample posts from The Trump Blog; plus samples of the extensive press it generated. (I was managing editor and a contributing writer.)

Marketing Strategy (The Hero Customer)

(Trump University)

<P> Concept for marketing strategy, "The Hero Customer: Beyond Marketing Abstractions"; includes samples of implemented tactics.

Patinas of Decay (Spring Comes to Red Hook)

(Red Hook Star-Revue)

<P> Essay celebrating gritty textures and old, worn-out things. (Includes photos by me.)

Ode to the Humble Footbridge

(Red Hook Star-Revue)

<P> Essay about the pedestrian footbridges spanning the highways in Red Hook, a Brooklyn neighborhood. (Includes photos by me)

Spectacle for Sale

(In Pittsburgh)

<P> Account of my job at a video clipping service, watching TV for seven hours a day.

Watching the Watchers

(New Art Examiner)

<P> Article on my visit to a surveillance equipment tradeshow.

BigSkyBrooklyn.com

Featuring writing and photography (click underlined text above).<P>

Meta-Media.net

"Less Hype, More Intrigue" . . . A blog about art promotion and marketing communications.<P>

HIGHLIGHTS (Links to key samples in portfolio)

<P>Samples covering these specialties (as listed below): <p> * Copywriting<p> * Marketing Communications<p> * Media Relations (PR)<p> * Journalism<p> * Art Writing<p> * and more<p>

RESUME

<P> <a href="http://www.linkedin.com/in/adameisenstat"> <img src="https://production-rails-default.s3.us-east-2.amazonaws.com/wordpress/portfolios/2cf45c560a12307ba64526edb25032664b2f857a06a99df6062261e32c463cf7/btn_viewmy_160x33.png" width="160" height="33" border="0" alt="View Adam Eisenstat's profile on LinkedIn"> </a>

Behold the Wondrous Machine

(School of Visual Arts)

<P> Article on the use of computers in the arts, written for the magazine, <I>Visual Arts Journal</I>.

Velvet Goldmine (film review)

(Independent Film Channel Website)

<P> Review of the film, <I>Velvet Goldmine</I> (writing as Adam Quest).

Live Skull (music review)

(Spin magazine)

<P> Review of album by the band Live Skull (writing as Adam Quest).

John Waters: A Panache for Sleaze

(Showcase Magazine)

<P> Article on the filmmaker John Waters, for weekly arts/entertainment magazine.

Newsletter (corp. training)

(Corporate University Xchange)

<P> An issue of <i>Corporate Universities International</i>, a bimonthly print newsletter on corporate training. (I was editor in chief and primary writer.)

Advertorial Supplement (Fortune Magazine)

(Corporate University Xchange)

<P> Excerpt from <I>Fortune</I> magazine advertorial supplement, a copy-intensive project with multiple contributors. (One of three such supplements for which I was project manager and chief writer.)

Annual Report

(School of Visual Arts)

<P> Excerpt of annual report for the School of Visual Arts. (I was project manager and chief writer.)

Newsletter (arts)

(School of Visual Arts)

<P> <I>Visual Arts Briefs</I>, weekly electronic newsletter covering news from around the School of Visual Arts. (I was editor in chief and primary writer.)